The biggest YouTube stars today are considered celebrities in their own right. In fact, the earnings directly from YouTube are becoming a smaller percentage of their actual net worths.
The richest YouTubers make more money from launching their own merchandise, music labels, and other businesses using their massive follower base as free marketing.
Top 5 Richest YouTuber
The richest YouTubers in the list are those that branched outside of YouTube using their massive followings to launch other businesses, according to GrooveWallet.
These earnings were considered toward their ranking because it was an indirect result from their massive YouTube platform.
5.) Ryan's World
Ryan's World began on YouTube in 2015. He watched toy review channels and thought that children should be able to review toys as well. His mother quit her job and worked on Ryan's World full-time.
The name of the channel used to be Ryan ToysReview. His family also changed their last names, Guan, to his on-screen last name, Kaji.
The family currently runs 9 YouTube channels. These channels cover toy reviews. They also cover DIY science experiments, and Ryan participating in different challenges. They also created channels in Japanese and Spanish. Most of the toys that Ryan's World reviews get donated to charity.
Ryan has a net worth of $32 million. His earnings in 2020 totaled $29.5 million. His YouTube channel has 45 million subscribers with 61.3 billion total views.
4.) DanTDM (Daniel Middleton)
DanTDM played "Pokemon" and "Counter-Strike: Global Offensive" under PokemanDanlvl45 in 2009. He then started his main YouTube channel, TheDiamondMinecarft in 2012. His primary focus on that channel was Minecraft.
Dan continued to play other games too. He set a Guinness World Record for most views for a dedicated Minecraft video channel. He also set the record for most goals scored in a Rocket League game by a team of two and three players.
Now, he has a net worth of $35 million, and his channel has 29.3 million subscribers with a total of 18.5 billion views.
3.) Markiplier (Mark Fischbach)
Markiplier joined YouTube in 2012. He began doing sketch comedy where he would play every character in the sketch. That is how he got his YouTube name.
Before YouTube banned his Adsense account, he played video games on that channel, he then went to create markiplierGAME.
In 2019, Markiplier made a new YouTube channel called Unus Annus with Ethan Nestor. They made a video a day for a year. After the year was up, they would delete the whole channel, along with the content.
Mark's net worth is $35 million, with earnings in 2020 amounting to $19.5 million. His channel has a total of $28.8 million subscribers and a total 15.4 billion views.
2.) PewDiePie (Felix Kjellberg)
PewDiePiE became famous for his commentary on video games. He played games while commenting on his experiences and displaying funny reactions. There were not any big gaming channels at the time, so his rise came at the perfect time.
Felix had 5 million subscribers in 2012, which was the most at the time. Now he is the most subscribed individual user channel on YouTube. He is the third-most subscribed channel too, according to Forbes.
Felix's net worth is $40 million with a total of 109 million subscribers and a total vies of 27 billion.
1.) Jeffree Star
Jeffree Star started with doing different makeup and modeling jobs. Jeffree joined Myspace and had one of the largest followings. He was a blogger and he tried his luck in the music industry, according to Slice.CA.
In 2014, his music career was not panning out. He used his life savings to start Jeffree Star Cosmetics and used YouTube to promote himself and his brand.
Now, Jeffree Star Cosmetics earns $100 million a year. He now has a net worth of $200 Million with a total of 16.5 million subscribers and 2.4 billion views.
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Written by Sophie Webster