Taste, a rapidly-growing app for movie and TV recommendations, has launched its new website - offering its services straight from web browsers. 

There are existing websites such as IMDb or Rotten Tomatoes that provide a hint of what the movie is like based on reviews provided by professional critics and other audiences. However, the rapidly growing community behind Taste believes that a better assessment of "whether you need to watch that show" is possible when the reviewers and critics share your personal tastes and preferences.  Where streaming platforms use algorithms to generate recommendations, the New York startup relies on organic, user created reviews to generate a list that suits a particular preference.

Taste Homepage
(Photo : Taste)

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The New York-based startup already has hundreds of thousands of users enjoying the recommendations from the Taste App, available on the Apple App Store for iOS devices and Google Play Store for Android users. Now, it expands its reach, bringing benefits to more users by launching the new Taste Website, allowing movie lovers to join the community right from their web browser.

"We believe that the people most qualified to help you decide what to watch, are those who love the same things you do," explains Taste founder John Lin. "Our app has been connecting like-minded people, helping them discover the hidden gems that would've otherwise been missed."

How Taste Links You With Like-Minded Viewers

Both website and app versions, Taste offers visitors to register for an account or simply take the test. After a few questions like name and gender, a series of movie posters are shown. Taste asks users to rate a series of films - with the selections ranging from the 1980 parody "Airplane!" to the 2001 cult classic "Donnie Darko" - on a scale of Awful to Amazing. There are also options such as "Not Interested" and "Haven't Seen." After rating the films, the profile builder fetches "ratings and reviews from like-minded users" and returns with a profile for your account.

In the platform, users are connected to other users with approximately similar interests regarding movie and TV show preferences, and their reviews are highlighted above others. This allows users to sort further reviews that are relatable and relevant for them by giving them two sets of reviews to choose from: "Users Like You" and "All Users."

Additionally, Taste offers lists such as "Top Rated" for the best movies among "Users Like You" as well as "Hidden Gems," for a specially curated list that suits your personal preferences.

The next time you're stuck scrolling down your Apple TV, or lost in the sea of content on Netflix or Amazon Prime Video, drop by Taste and let "Users Like You" offer suggestions.

About Taste

Founded in New York in 2018 by John Lin and Justin Messina, Taste is the revolutionary new movie and TV review platform that takes the insights available from traditional review platforms like IMDB and Rotten Tomatoes. What makes it different from other platforms is it provides a human experience by connecting like-minded people and making their reviews appear to guide viewers of the same tastes.

Additionally, the community behind the new platform was created to promote objective online reviews by creating a gender-neutral space free of common biases such as gender bias and commercial manipulation. Its community currently has more than half a million members, generating more than a hundred thousand ratings and reviews each day.

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