Cryptocurrency exchange FTX has been announced as a new sponsor of the "League of Legends" League Championship Series (LCS). 

The seven-year sponsorship deal between Riot Games and FTX was announced in a tweet by LCS' Twitter account as well as in a post on the "League of Legends" website.

LCS said in the post on the League of Legends website that it is "proud" to announce that FTX is now the official cryptocurrency exchange of the LCS.

FTX previously entered a 10-year deal with TSM, which was announced in June. 

Cryptocurrency Exchange FTX Sponsors LCS

League of Legends
(Photo : League of Legends )

Cryptocurrency exchange FTX's seven-year sponsorship of the LCS will see FTX "sponsor a number of LCS segments and graphics, including the most improved player and gold-related graphs and statistics," according to Dot Esports.

Riot Games will be allowed to remove FTX branding from its assets as part of the deal. This will prove to be essential and necessary for international broadcasts in places where cryptocurrency is regulated or has been banned. 

FTX branding "on the LCS broadcast around the most valuable currency in League of Legends: Gold" will begin to appear starting this week, per the post on the "League of Legends" website. 

What is LCS?

The League Championship Series or LCS is considered a top level esports league of professional "League of Legends" in the U.S. and Canada. 

LCS is divided into two splits: spring and summer. Those who qualify after both splits then go on to compete in the "League of Legends" World Championship

According to the post on the "League of Legends" website, the upcoming LCS Playoffs are set to begin on August 7, 2021, Saturday. A match between Evil Geniuses versus Dignitas is scheduled at 2 p.m. PT. 

The next game in the LCS Playoffs is on Sunday, August 8, at 1 p.m. PT. It will feature Cloud9 and Team Liquid. 

Those who want to catch all the "League of Legends" action in the LCS Playoffs can tune into the streams on Twitch, YouTube, the LoLEsports website, or a Watch Party streamer. 

Related Article: Why You Should Watch 'League Of Legends'

FTX Taps Into Sports and Entertainment

FTX's seven-year deal with Riot Games involving the "League of Legends" LCS is the latest venture of the San Francisco-based cryptocurrency exchange into sports and entertainment this year. 

According to the report by Dot Esports, FTX won the "bid to become the new naming rights partner to the home of the Miami Heat, formerly known as the American Airlines Arena" early this year. Per the report, it is the first cryptocurrency exchange to do so. 

FTX also entered a deal with Major League Baseball (MLB). Umpires have since been seen sporting the logo of the cryptocurrency exchange on their sleeves. 

FTX owns its own cryptocurrency coin known as FTX Token (FTT). 

Also Read: Crypto Firm FTX Makes Tom Brady, Gisele Bundchen Ambassadors But Decline To Provide Equity Stake Amount

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Written by Isabella James

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