Logitech's CEO, Bracken Barrell, has been leading the mouse and keyboard maker since 2012, just in the nick of time that the tech firm is struggling to keep up with the changing times.
(Photo : FABRICE COFFRINI/AFP via Getty Images)
A man walks by a pannel depicting the logo of Logitech, a Swiss-American provider of personal computer and mobile peripherals, on the campus of the Swiss Federal Institutes of Technology of Lausanne.
Logitech's CEO Bracken Darrell
The president and chief executive officer or CEO of the Swedish firm Logitech, Darell paved the way to making Logitech what we know it these days.
Logitech is not merely a boring maker of traditional mice and keyboards these days. It continues to offer innovation in its products, making the tech giant an award-winning design company.
Apart from its impeccable design, the website of Logitech boasted that its current CEO Darrell made sure that it consistently graced the top ten list of firms in the SIX Swiss Exchange, as well as the Nasdaq Global Select Market.
And of course, what keeps businesses running is their lucrative profits, paving the way for the introduction of new product lineups and expanding their reach.
Its CEO is also good at that part as Logitech has already jacked up its profits by a whopping 13 times since he took the helm of the Swiss mouse and keyboard manufacturer.
Meet Logitech's CEO
As per a news story by Fortune, a decade ago, Darrell joined Logitech, grabbing the highest post in the company - the presidency.
(Photo : Tommaso Boddi/Getty Images for Logitech)
LOS ANGELES, CALIFORNIA - JULY 28: Bracken Darrell and will.i.am attend the Logitech And Visionary Choreographer JaQuel Knight Drive Change For BIPOC Creators Through Copyright Protection And New Film on July 28, 2021 in Los Angeles, California.
Back then, Darrell joined a tech giant, which was primarily known for offering cheap alternatives for computer peripherals, such as mice and keyboards. These Logitech products were boring traditional offerings that consumers wouldn't excitedly talk about.
It perhaps attracted those who might be short on budget and had to settle with cheap options.
The Logitech mice and keyboards perfectly suit those uninterested with remarkable design, which could readily accept its look, which Fortune unabashedly calls ugly.
The new CEO of Logitech during that time, who also had a stint leading Braun, wanted the tech giant to escape its boring image, reinventing it to be a design company.
Fortune noted in its story that Darrell also got highly inspired by Apple, which was home to well-designed devices, such as the iPhone and Mac.
However, the Logitech CEO had to face the reality of its bold reinvention. First off, the exec had to partner up with a design leader. Not to mention that he has to force a culture of design excellence on its workforce.
To execute his plan to transform Logitech, Darrell allotted a whopping $200 million annual budget solely for the R&D of the mice and keyboard maker.
(Photo : FABRICE COFFRINI/AFP via Getty Images)
The logo of the Swiss computer control devices manufacturer Logitech is seen in front of company offices on January 6, 2008 in Morges.
The Logitech CEO also recruited the man behind the design of Nokia phones, Alastair Curtis, to collaborate on next-generation computer accessories.
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Written by Teejay Boris
