It is crucial to have a complete solution for managing product information in the world of both large-scale and smaller-scale eCommerce projects. Specifically, having reliable software for product information management (PIM) is vital in providing the necessary capabilities for effectively overseeing an eCommerce product catalog. Given the escalating competition and technology-oriented nature of online businesses, having every available advantage can either make or break an eCommerce venture.

What Is Product Information Management?

Product information management (PIM) employs tools that enable eCommerce managers to handle, validate, syndicate, and enrich product marketing information within a secure database and automatically distribute it to various sales points.

Mainly in the form of software, product information management tools assist in simplifying and automating the otherwise intricate processes required to maintain current and accurate product data. A well-crafted PIM platform can be notably effective in aiding any eCommerce business in expanding its operations, ensuring customer satisfaction, and upholding seamless day-to-day activities.

If an online product business encompasses multiple marketing and sales channels, the decision to invest in proven product information management software is not a matter of if, but rather of when.

Through a tool for product catalogue management, effortless integration can be achieved with enterprise resource management (ERS) software, customer relations management (CRM) systems, and eCommerce platforms (such as AWS, WooCommerce, and Shopify). This serves to diversify the accessibility of your product data across various platforms.

The encompassed product information includes emotional details, assets, technical specifications, features, fundamental data, design particulars, taxonomy, marketing and sales insights, as well as localized information.

Best eCommerce Product Information Management Software in 2024

Now that you have a better idea about PIM, here are the top 5 best product information management software in 2024 for eCommerce businesses:

No. 1: Salsify 

Salsify's claim to fame is being "the industry's only unified Product Experience Management (PXM) platform." The company says its system can help clients improve operational efficiency and sales performance. Salsify caters to brands and retailers engaged in the eCommerce business, providing unique solutions to each client type.

Features

1. Brand-centric Strategies

Salsify offers brands the tools to 'centralize, connect, and automate.' Specifically, Salsify's brand-centric strategies allow clients to gather all product-related information, encompassing variations tailored to specific channels, content positioned below the visible screen area, data regarding the supply chain, inventory details, and pricing data. 

2. Streamline Business Operations

Their PXM platform helps ensure that the appropriate product experience is linked to the suitable channel at the optimal moment and consistently collects feedback concerning external alterations. You can streamline business operations to enable your teams to accomplish tasks efficiently.

3. Retailer-focused Approach

Meanwhile, the company's retailer-focused approach allows clients to 'onboard, validate, and automate.' This involves Salsify handling the intricate aspects of supplier management, relieving you of operational complexity. Salsify presents a range of onboarding choices, ensuring supplier content adheres to your schema and validation guidelines during transmission. You can swiftly update attributes and rules to align with emerging consumer trends and regulatory mandates, utilizing retail tools for maintaining product data quality.

4. AI-driven Suggestions

Finally, Salsify empowers suppliers to enhance the quality of their data even before it reaches their platform, thanks to AI-driven suggestions that have been fine-tuned according to suppliers' rules, validation workflows, and collaborative revisions.

No. 2: Pimberly

(Photo : Pimberly)

Pimberly is a product information management tool that allows sellers to put their products online in a few hours quickly. They offer automation workflows that streamline processes and take the time-consuming manual tasks out of clients' hands.

Features

1. Globalization Solutions

Pimberly offers globalization solutions that store product data in different languages and adapt them to work perfectly across channels and marketplaces globally. This gives users the chance to scale up their operations by covering a larger market.

2. SEO Technique Application

The company employs SEO techniques to let clients put up products online that are optimized to make items highly visible on search engines. Pimberly also offers top-notch product information that helps buyers become fully informed before checking out items online. When combined with their globalization methods, these two approaches ultimately lead to better conversion rates and improved sales for eCommerce players.

3. Omnichannel Wizard

Pimberly's "omnichannel wizard" allows clients to efficiently manage their import, export, and scheduling of product data across various sales channels. Pimberly can guarantee a uniform customer experience at every interaction point. Regardless of your sales destination, your data arrives promptly and accurately with Pimberly's PIM system.

4. Smooth Data Importation

Pimberly ensures hassle-free data importation by establishing swift connections with suppliers, manufacturers, and data feeds within minutes, resulting in expedited product onboarding while minimizing workload. 

5. Centralized Product Data Management

The company also provides centralized product data management by taking charge of all product details, attributes, and assets. Clients can also enhance and fine-tune product data through in-depth descriptions, multimedia assets, and meticulous attributions. 

6. Automated Publishing

Finally, users can set up automated publishing on eCommerce platforms, mobile applications, resellers, online marketplaces, and in-store technology, so product data is published simultaneously for optimum visibility and coverage.

No. 3: Plytix

(Photo : Plytix)

Plytix is among this list's most feature-packed product information management software, which is why it is highly sought-after by many eCommerce clients.

Features

1. Digital Asset Management (DAM)

Aside from being a PIM tool, Plytix is a digital asset management (DAM) solution that can accommodate all types of files. The system allows users to enjoy optimized product content automatically processed and formatted to specifications. The processed and formatted product information is automatically sent as a product feed URL across the user's sales channels, allowing for effortless product updating or launching. When paired with an eCommerce platform, Plytix lets users update and edit product information from a single dashboard and have the processed data reflected outside the client's webshop.

2. Open API Support & Custom Integrations/Attributes

Plytix also supports open API for custom integrations with eCommerce platforms and marketplaces and advanced filtering options for quick, targeted product searches. You can also enjoy unlimited custom attributes and choose computed attributes to develop product data with formula integration.

3. Multi-file Type Support

As mentioned, Plytix supports all file types, including CSV, PDF, and XLSX, so that you can have your desired product information in your preferred file type.

4. Scheduled Imports & Bulk Edits

You can also schedule imports and bulk edit product details for optimum convenience and efficiency.

5. Custom User Permissions

Additionally, you can give different users custom permissions so they can only access data they need to work on. This is an excellent feature if you want a compartmentalized setting where users could only access certain data on a need-to-know basis.

6. Product Relationship Feature

Finally, with Plytix's product relationships feature, you can easily bundle products, cross-sell, and upsell to boost your sales potential.

No. 4: Gepard

The Gepard PIM & Syndication platform serves as a comprehensive eCommerce tool, operating as a centralized hub for various functions. This PIM solution collects, arranges, enriches, and smoothly disseminates product information in the required formats across different sales channels. Functioning as a tool for managing product information, Gepard PIM has gained the trust of B2B partners like Mirakl owing to its distinctive features that position it as a highly sought-after solution for eCommerce catalog management.

Features

1. Advanced Product Data Syndication

Gepard PIM's advanced data syndication feature automatically pushes product data to associated marketplaces. Their solution for product content syndication constantly adjusts product data to the required format and reliably sends it to relevant online marketplaces. This is accomplished through carefully designed data mapping techniques that are customized to fulfill the specific requirements of retailers.

2. Data Enrichment 

The company's module for data enrichment aids enhances and enriches the quality and significance of retailers' product data retailers and contributes to improving SEO performance and fostering outstanding customer experiences.

3. Data Standardization & Validation 

Gepard PIM employs robust methods for validating data to ensure the consistency and accuracy of product information. This powerful tool conducts thorough validation of data, generating reports that highlight fields that are incomplete or inaccurately filled, and identifies and removes duplicates, thereby ensuring high-quality product information that benefits customers and maintains the reliable brand image of clients.

4. Multi Taxonomy Management 

The company guarantees the systematic organization of data, aligning it with the requirements of stakeholders and the preferences of buyers. Gepard PIM offers valuable assistance to retailers and brands in centralizing their extensive data, resulting in reduced time-to-market and a remarkable 75% increase in operational efficiency. Importantly, this system enables the delivery of over 120 million product descriptions per month across a variety of retail platforms.

5. Content Collection Automation

Relevant product information can be effortlessly obtained from suppliers through Gepard's automated content collection system. This eliminates the need to handle spreadsheets containing product data. Gepard employs a unique mapping algorithm to gather content on the user's behalf. The gathered data is automatically enriched, validated, formatted based on specifications, and then distributed to the user's eCommerce website.

6. Digital Shelf Analytics

Gepard's digital shelf analytics allows users to monitor product listings and their performance through a single user interface. The company's digital shelf software serves as a potent tool to enhance sales by providing accurate and complete product information, qualities that buyers seek in eCommerce products. This analytics tool enables swift activation of items on the user's webshop to maximize sales potential.

7. Multiple Integrations & Connections 

Gepard PIM tool offers seamless integration with your desired platforms. Gepard's connectors facilitate versatile any-to-any connection setups, enabling quick and easy links to marketplaces, retailers, content providers, and various services. Users can achieve smooth integration with eCommerce platforms like Amazon Marketplace, Google Shopping, Shopify, Magento, and more when utilizing Gepard's PIM software.

8. Headless eCommerce Possibilities 

Headless commerce is a distinct eCommerce development strategy where the frontend and backend are separately constructed and then united through a dedicated API (application programming interface). Headless solutions provide complete customization, allowing systems to expand to accommodate surges in product demand.

9. Great Transformation Capabilities & Strong Backend 

Gepard PIM boasts robust backend capabilities and transformation features that amplify sales and growth possibilities. By choosing Gepard's PIM software services, one gains an edge over competitors by harnessing these advantages.

10. AI-Enhanced Features

By leveraging Table-based Import AI Recognition and AI Suggestions for Product Attributes and Value Mapping, the PIM solution intelligently suggests mappings for attributes and their values, as well as optimal category assignments, simplifying data management and organization. 

No. 5: Jasper PIM

Jasper PIM is a Software as a Service (SaaS) product information management solution that lets clients "centralize, merchandise, and synchronize" their product information throughout their sales channels. 

Features

1. Multi-webshop Support & Syndication Feature

With Jasper PIM, online retailers and brands can manage eCommerce webshops with multiple languages and brands. The software's syndication feature allows users to populate and simultaneously post their products across their partner channels and marketplaces, thus enhancing product visibility and sales potential.

2. eCommerce Features for Small Businesses

Jasper PIM has eCommerce features supporting small businesses. The software is a centralized hub for small business owners that gathers all product data in one place, offering scalability. You can streamline your merchandising processes to guarantee uncompromising product precision through Jasper PIM. You can also effortlessly manage intricate product variations, localized attributes, and interconnections to other products. Moreover, Jasper PIM lets users access the robust functionalities of kit and bundling and faceted search capabilities extending beyond what Shopify offers. It's also easy to automate product syndication since your products are automatically syndicated to your Shopify store. Additionally, the ability to pre-schedule essential product content and promotional pricing to be applied in advance allows you to set it up and then simply let it run.

3. Support for Enterprises

Meanwhile, Jasper PIM Enterprise offers similar features as PIM for small businesses, but with the added benefit of letting you effortlessly distribute your products across Shopify, BigCommerce, and Magento storefronts or on Amazon and Walmart marketplaces. You can also pre-configure promotional pricing in advance for a seamless "set it and forget it" experience. Jasper says its PIM Enterprise tool is the company's "most powerful product management solution," having helped enterprises worldwide scale up their webshops and optimize their sales performance.

Conclusion

Strong product information management software may make a big difference in an eCommerce company's success, especially given how quickly innovative technologies are being adopted right now.

Organizations can aspire for the same degree of eCommerce success that well-known brands and merchants have attained through the use of PIM software solutions by choosing a suitable product information management technology. It is therefore advisable to carry out research to find PIM software solutions that match the precise features and benefits necessary for the needs of the eCommerce firm.