Sellers using Amazon's new tool will only have to give a short description of their product in just a few words or sentences. After that, the tool will do the rest, creating a product name, a description, and a list of important details.
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DANDENONG, AUSTRALIA - DECEMBER 05: The Amazon website is seen on December 5, 2017 in Dandenong, Australia. Amazon has ended months of speculation by launching its local website overnight.
Launching AI Tool for Product Listing
Amazon is about to launch a smart tool that will make it easier for people selling things on their platform. This tool uses a powerful computer program that has learned a lot from a lot of information. It's meant to make the job of writing about products much simpler for sellers.
Engadget reported that the company says this tool can take all the work of coming up with names, short descriptions, and details and put it into one quick step. Sellers just need to give a short description of their product in a few words or sentences.
Then, the tool creates a full product listing with a title, description, and key points. Sellers can look at it and make changes if they want, but most of them found it good enough and didn't need to fix anything.
This feature was introduced during Amazon Accelerate, an annual conference in Seattle for the company's third-party sellers. In a report back in August, The Information mentioned that Amazon had been experimenting with this tool with a selected group of sellers.
Mary Beth Westmoreland, Amazon's Vice President, said this new tool will help sellers make great listings with less effort. It will also give shoppers better and more complete information about products, making their shopping experiences even better.
She stated, "This is just the tip of the iceberg on how we plan to use AI to help improve the seller experience and help more sellers succeed."
Convenience for Customers
Sellers have harnessed the power of OpenAI's ChatGPT to aid them in composing product listings, devising eye-catching titles, and brainstorming novel product concepts. Amazon has also recently embraced AI technology to condense customer reviews for specific products.
As per CNBC, these AI-driven tools are anticipated to provide sellers with an edge in the expansive and highly competitive third-party marketplace hosted by Amazon.
Since its inception in 2000, this marketplace has evolved into a central pillar of Amazon's e-commerce operations, boasting a multitude of merchants and contributing to more than half of the company's overall retail sales.
Also Read: Amazon Expands Supply Chain Services as Sellers Gain Distribution Flexibility
In recent months, Amazon stated on its press release that numerous sellers have had the opportunity to try out Amazon's latest AI tools, and the initial responses show that most of them are adopting the product descriptions generated by the AI model without any additional changes.
Simplifying the process of creating listings through AI is just a single facet of Amazon's broader strategy to facilitate the launch and growth of successful seller businesses. This is just the beginning of our AI-driven efforts aimed at enhancing the seller experience and fostering the success of even more sellers in the future.
Related Article: Amazon Partners With Shopify to Allow Sellers to Use Amazon's Logistics Network
