BBC has unveiled its guiding principles for exploring the potential of generative AI in areas like journalism, archiving, and personalized experiences. These principles underscore the BBC's commitment to acting in the public's best interests, respecting artists' rights, and ensuring transparency in AI-generated content.
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LONDON, ENGLAND - JULY 10: The logo on the front of BBC Broadcasting House is seen through a televison camera viewfinder on July 10, 2023 in London, England.
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UK's largest news organization BBC laid out principles it plans to follow as it evaluates the use of generative AI - including for research and production of journalism, archival, and personalized experiences.
The Verge reported that BBC director of nations Rhodri Talfan Davies said the broadcaster believes the technology provides opportunities to deliver more value to our audiences and society.
"Innovation has always been at the heart of the BBC. From the very first radio broadcasts in 1922 to colour television in the 1960s and the rapid development of our online and mobile services over the last 25 years - innovation has driven the evolution of the BBC at every step," he stated.
The three guiding principles are that the BBC will always act in the public's best interests, prioritize talent and creativity by respecting the rights of artists, and be open and transparent about AI-made output.
BBC said it will work with tech companies, other media organizations and regulators to safely develop generative AI and focus on maintaining trust in the news industry.
OpenAI & BBC
As BBC delves into the potential applications of generative AI in journalism, it has taken the step of blocking web crawlers from OpenAI and Common Crawl to access its websites.
This decision aligns the BBC with other major news organizations like CNN, The New York Times, and Reuters, which have also implemented similar restrictions to protect their copyrighted content.
Davies emphasized that this move aims to safeguard the interests of the license fee payers and that unauthorized use of BBC data for training AI models is not in the public interest.
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BBC has outlined its forward-looking strategy concerning the integration of Generative AI (Gen AI) into its operations. In the coming months, the broadcaster plans to embark on a series of projects aimed at exploring Gen AI's potential applications across various domains.
These initiatives will delve into how Gen AI can enhance BBC's activities, encompassing journalism research and production, content curation and archival, and personalized user experiences.
Simultaneously, the BBC is taking proactive measures to protect the interests of its license fee payers as it navigates this emerging technology landscape. One significant step involves restricting web crawlers, such as those from Open AI and Common Crawl, from accessing its websites.
Furthermore, the BBC is examining the broader implications of Gen AI on the media industry, including potential effects on website traffic patterns and the proliferation of disinformation.
Related Article: News Organizations Globally Believe Generative AI Presents New Opportunities for Journalism, Survey Reveals
