E-commerce company Amazon is gearing up to empower advertisers on its platform with the capabilities of generative AI.
This groundbreaking development not only promises to streamline the advertising process but also offers cost-saving opportunities for businesses, ultimately benefiting both advertisers and consumers.
Breaking Down the Generative AI Advancement
Amazon AI-Powered Image Generator For Advertisers
The introduction of generative AI in Amazon's advertising platform marks a significant shift in the way product promotions are executed.
Traditionally, advertisers asked some help from photographers and graphics designers to arrive at a better image of the products. This makes them more presentable so they could attract more potential customers.
As time passes, this drains their wallet as the substantial costs of service rise in this economy. This is the reason why the prices of goods are passed down to the consumers and it's a glaring reality that every buyer faces in the long run.
With the integration of generative AI models, Amazon is ushering in a new era of cost-effective advertising. Advertisers will no longer need to engage photographers or graphics designers. Instead, they can leverage their creativity by providing a textual description of the desired lifestyle image for their product.
The generative AI model will then work its magic, translating the creative description into a captivating lifestyle image. This streamlined process not only reduces costs for businesses but also holds the promise of more affordable products for end users.
Related Article: E-commerce: Amazon, Shopify, eBay Unleash Generative AI Tools for Product Listings
Empowering Advertisers with Creativity
Advertisers operating on Amazon's platform can now unleash their creative potential, using generative AI to bring their product visions to life. This innovation signifies a departure from the traditional reliance on expensive design professionals and is set to revolutionize the landscape of product advertising.
A Win-Win for Advertisers and Consumers
With Amazon's rollout of AI-image generation into the advertising platform, it is clearly a win-win for both consumers and advertisers. According to Android Headlines, advertisers could enjoy savings from services. In return, this would mirror the pricing passed to the customers.
The end users will reap the fruits by having access to quality goods at very affordable prices.
Future of AI in Marketing
With the way this is going for Amazon, we could surmise that Amazon is headed to big projects with AI. This is just the beginning for the company which just jumped to the trend in the industry.
Since Andy Jassy has confirmed that the organization was heavily invested in generative AI, this could mean that bigger AI developments are expected to arrive in the coming months or years.
"But while we will build a number of these applications ourselves, most will be built by other companies, and we're optimistic that the largest number of these will be built on [Amazon Web Services]. Remember, the core of AI is data. People want to bring generative AI models to the data, not the other way around," Jassy said back in August.
Read Also: Amazon Shares Rise to Over 6% in Q3 2023; Analysts Believe Company Can Sustain Revenue Improvement
