In a chilling narrative that unfolded over most of 2023, Ana Mariela Macías González, a 31-year-old state employee from Puebla, Mexico, found herself inundated with intimidating phone calls and texts daily. 

The harassers, linked to predatory loan apps from the Google Play store, went to extreme lengths, including sending altered photos and derogatory messages to her entire contacts list. 

Despite her debt skyrocketing from 1,000 pesos ($60) to a staggering 60,000 pesos ($3,500) within six months, the real nightmare began when she sought police intervention.

Government's Ineffectiveness in Loan App Issue

Google Ban Fails to Stop 'Predatory' Loan Apps From Operating, Stealing User's Sensitive Data
(Photo : Pathum Danthanarayana from Unsplash)
Loan apps come in handy when you need money, but little did you know that using them will come at the cost of your data privacy and peace of mind.

Despite filing 135 reports against one of the predatory loan apps, JoyCrédito, for fraud and extortion, Macías González's distress continued. Instead of a more proactive solution, the police advised her to endure the harassment, dispose of her phone, and brace for months of relentless contact abuse, according to Rest of World.

Her struggle with the loan apps finally concluded in late 2023, leaving her reputation tarnished and coworkers subjecting her to ongoing humiliation.

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Google's Battle Against Predatory Loan Apps

While watchdog groups intensified the pressure, Google officially banned predatory loan apps from the Play store in October. However, real-world stories, including Macías González's, expose the glaring gap in Google's enforcement of its own policy. 

Despite Rest of World's attempts to bring attention to 15 exploitative loan apps violating Play store terms, all remained available for download at the time of this report.

Peru's Struggle with Predatory Loan Apps

The predatory loan app epidemic extends beyond Mexico's borders, reaching Peru. 

According to TechSpot, SBS, the national oversight body for banking and insurance, identified 10 exploitative apps still accessible on the Google Play store. These apps often exploit users by coercing access to sensitive data, such as contacts or photos, and resorting to threats even before the loan maturity date.

Privacy Breaches: Scandalous Practices Unearthed

Users reported instances of extortion merely for downloading and opening the apps, with personal data shared among various apps without consent. 

Even individuals who refrained from app downloads found themselves burdened with unrequested loans, highlighting the alarming lack of data protection and privacy.

Google's Oversight Challenges: A Glaring Concern

Google, cognizant of the issue, claims to regularly remove predatory loan apps in collaboration with local authorities. However, the persistence of these apps questions the efficacy of Google's review process. Descriptions in app terms of service explicitly outlining privacy violations cast doubt on Google's commitment to ensuring user safety.

The Cat-and-Mouse Game Continues

In a concerning trend, scammers adapt by rebranding or creating look-alike apps to circumvent bans. Changes in app names or appearances, even after public complaints, highlight the agile nature of these fraudulent companies. The lack of stringent measures allows them to exploit users continuously.

Police reports indicate a widespread crisis across Latin America, with tens of thousands falling victim to predatory loan apps. Colombia, Peru, and Mexico collectively registered thousands of reports, representing only a fraction of the actual problem. 

Instances of spyware loan apps surged by 88% in the first half of 2023 which only meant that Google failed to stop them from operating.

In response to the escalating threat, Colombian and Mexican authorities have initiated targeted police raids. In Mexico City, a raid targeted over 90 extortion apps, resulting in 27 detentions. A similar operation in Colombia led to nine detentions linked to a larger criminal network in November 2023.

If Google continues to be silent regarding the spread of predatory loan apps on PlayStore, more South American users will fall victim to the scammers. It's about time for the tech giant to impose a serious sanctions against these opportunists.

Read Also: Google Takes Down Hundreds of Loan Apps from Kenyan Play Store

Joseph Henry

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