Google is letting its AI do the important talking for the Play Store, with the internet company recently discovered to be testing a new feature on the platform called "App Highlights." Through this feature, users looking at an app will get valuable insights from the artificial intelligence centered on the important information and features that a specific app has to offer, centered on a concise description.

As Google moves forward with its massive AI integration, the company is doing well on its claims that it will bring more machine learning developments to its products for users to enjoy.

Google Play Store Tests AI-Powered App Highlights

Android analyst @AssembleDebug recently shared screenshots via X detailing the new AI feature found on the Google Play Store, which they believe to be under testing on the platform. This feature is called the App highlights, and it provides concise information about an app, talking more about specific features and offers of the application in short blurbs.

In the screenshot, the analyst shared the App highlights for X, formerly known as Twitter, showing how Google's AI spotlighted its several important features to showcase what it brings to users.

This highlighted features like posting on the feed, staying updated on the latest talks or trends, and more.

Moreover, the analyst also showed how the Play Store offers the App highlights found on the landing page, and clicking on the 'Show' button would take users to a page where the AI-generated content could be found.

Read Also: Google Maps Now Uses Generative AI to Discover Places, More Features

Google's Integration of AI to the Play Store

Before, Google also delivered new AI features on the Play Store, and this centered on helping developers create Play Store listings that talk more about the application for users to consume. This generative AI feature expands for users to read on, offering concise information about a specific app that highlights more of what it has to offer, skipping the colorful descriptions developers give them.

Google's Massive Shift Towards AI

The top goal of Google for the year is to bring more AI developments and experiences to what it has to offer the public, with Sundar Pichai detailing the plans to the Googlers earlier this year. This said goal already shows for the company's many developments when 2024 started, with various products and services getting Google's AI touch and improvements.

One of the top AI features that came to Google's product centered on Chrome, with the web browser app now leveraging a way for users to arrange their tabs without the hassle of doing it manually. Through AI, Google Chrome may now group a user's tabs and have these available when needed but stored so that it would not disrupt the browsing experience.

Generative AI is also becoming more apparent in Google's products lately, centering on new tools and experiences available for all kinds of needs, including creating one for students and educators. Google made it known that their track is now geared towards pushing more AI, with the Play Store seeing a new feature under testing that offers significant highlights for apps that center on the important bits.

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