Enterprises adopting cloud services face a recurring dilemma: developers want faster access to new features, while security teams demand resilient, compliant systems. Cloud providers have introduced a range of initiatives to address these pressures, including standardized developer interfaces and more advanced identity frameworks.
In the case of AWS, capabilities such as the AWS Cloud Control API, the AWS CloudFormation Registry, and products like Amazon Cognito and Amazon Bedrock AgentCore Identity reflect this broader industry push and are among the several capabilities that help balance the two. Within these efforts, Rahul Sharma, a Principal Product Manager – Technical at AWS, has shaped the product strategy for a few of these services and helped organizations understand how these services can help them balance speed with trust.
One example is the AWS Cloud Control API, which provides consistent interfaces for developers and several SaaS vendors. Shortly after its launch, Sharma demonstrated the service on AWS On Air, showing how tool builders could adopt new AWS resources without bespoke integrations. He carried that theme into sessions at various industry conferences, such as AWS re:Invent, HashiConf, Pulumi Cloud Engineering Summit, and IBM's Red Hat AnsibleFest, where he explained how organizations and independent software vendors (ISVs) needing to integrate with AWS could shorten their adoption cycles.
Later, in an AWS blog post announcing the Terraform AWS Cloud Control provider, Sharma highlighted how Meta's Oculus Studios used the model to accelerate adoption of Amazon GameLift, an example of how standardized APIs translated into faster real-world deployments.
This focus on standardization echoes a broader industry push to reduce friction in cloud adoption. By making APIs more uniform and predictable, providers help customers speed up their time-to-market while maintaining governance and consistency across environments.
The push for developer velocity has always been matched by a second, equally important challenge: ensuring security and trust. Cloud providers have continued to evolve to provide stronger digital identity frameworks and robust access controls. At AWS, Sharma's work has increasingly intersected and evolved into this space.
At AWS re:Inforce 2025, a leading cloud security industry conference, Sharma co-presented with cloud security posture management company Wiz, outlining how Cognito supported Wiz's FedRAMP migration while increasing to 99.9% availability SLA and reducing identity and access management (IAM) costs. Around the same time, he co-authored an AWS blog introducing Amazon Bedrock AgentCore Identity, which addressed how enterprises could manage AI agents acting on behalf of users or triggering workflows automatically. By emphasizing scoped credentials and auditability, the piece highlighted how emerging agent-based use cases could be handled with the same rigor that has long been applied to human identities.
These developments reflect a broader shift in cloud identity—from serving not only human users and traditional applications, but also securing workloads and intelligent AI agents that interact with a growing ecosystem of third-party tools and services. Providers are moving toward models that combine usability with fine-grained security, and AWS's updates align with this broader trend.
AWS has also featured Sharma in its technical channels to explain new capabilities. In one AWS On Air segment in 2024, he discussed Cognito's updated pricing tiers, while blog contributions have covered topics from infrastructure standardization to agent identity.
Across developer platforms, identity services, and cloud security, Sharma's contributions in product management have a consistent theme: making the cloud simpler for developers and safer for enterprises.
This balance is one that the broader cloud industry continues to pursue—finding ways to give developers speed while embedding stronger security controls. As new patterns, such as agentic AI, emerge, identity services are becoming a central mechanism for reconciling these priorities.
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