Samsung's impending Galaxy 6 and Galaxy 6S smartphones, which will debut at Mobile World Congress on March 1, will boast all-metal frames in a dual-curved Edge display. Essentially Samsung has built smartphones with three-sided display capability.
What isn't changing is the 5.1-inch display size, and industry watchers are already debating whether the new form factor will be enough to drive Samsung's popularity in the uber competitive smartphone segment.
The U-shaped display design isn't completely innovative given the LG Display already boasts such a look, as do earlier LG devices, with the initial curved design first cropping up in the LG G Flex and Samsung's own Galaxy Round device. Samsung's 5.6-inch Galaxy Note Edge, which hit the market last year, features a display that wrapped around one side of the tablet.
The smartphone and electronics player claims the display design proves more ergonomic for handset users, though display is typically not a feature cited by consumers as a compelling reason when it comes to buying that next great smartphone. Buyers, in making new handset decisions, typically cite camera capability, as well as emerging voice assistance services as compelling features.
However, increasing use of streaming content services by consumers, from video to TV broadcast to full-length feature films, is prompting smartphone makers to become more innovative with display and form factor changes.
Smartphones have morphed into phablets that provide way more than just the ability to call, text, email and tap productivity apps. They're now tiny viewing devices for watching the latest YouTube phenomenon to flicks that once were tied solely to movie house screens.
The three-sided dual-wrap curved display isn't the only change to Samsung's impending Android handsets, according to a report. The smartphones, which are being developed under the code name Project Zero, will also feature Samsung processors.
Samsung is trying valiantly to keep up with Apple and its ever-increasing popular iPhone portfolio. In 2014 the vendor launched the Galaxy Note 4 and its curved-display Galaxy Note Edge just one month later. It's hoping the Galaxy S6 and Galaxy Note Edge 6 will hit a sweet spot in its quest to encroach on Apple iPhone 6 and iPhone 6 Plus sales.
As Tech Times reported in early December, Samsung's impending handsets will feature a 2560 x 1440 Quad HD display and a Qualcomm Snapdragon 810 or Samsung 64-bit Exynos 7420 processor, as well as a 16/20-megapixel rear camera and offer 32 GB, 64 GB, and 128 GB of internal storage as well as Broadcom's new BCM4773 sensor chip.
The news comes on the heels of reports that Samsung's smart televisions may be spying on viewers while watching programs. As Tech Times has reported, the Smart TV voice recognition software is under scrutiny given its ability to capture voice commands with accompanying texts. In response Samsung has issued a statement the feature can be easily turned off by users.