Japanese fast food chains are no strangers to wacky marketing tactics and strange promotions. From fried chicken phone cases to black hamburgers, Japan is willing to go above and beyond the call of duty when it comes to making their fast food products stand out.
Which is exactly what makes this latest bit of news all the more interesting. Burger King Japan is teasing a new perfume called "Flame-Grilled" that will soon be available at Burger King restaurants for one day only. Apparently it smells like, you guessed it, a Whopper hamburger. Purchasing the perfume also comes bundled with a free Whopper, because of course it does.
At first glance this sounds like something right up Burger King Japan's alley, but upon closer inspection the whole deal might be an elaborate prank. The perfume is set to debut on April 1, also known as April Fools' Day. The fragrance even has a commercial that features a refined couple going on a date to Burger King.
Hmmmm. Smells like a joke to me, but making this entire scenario even more bizarre is the fact that Burger King at one time did actually have a fragrance called "Flame." It released in 2008 and was only available online or through Ricky's stores in New York City. And no, it didn't smell like burgers. It also had an ad - a really, really creepy ad starring the restaurant's King mascot as he attempts to seduce a women by using the fragrance.
Let us hope this is just a joke. Please let it be a joke. The fact that a Burger King cologne actually existed is bad enough, let alone one that actually smells like fast-food hamburgers. We will know the truth soon enough.