Even booty call has been changed by technology. On second thought, probably this isn't simply for couples that have short-attention span problems and get easily distracted, or who knows this might actually be for people like them?

Latest survey shows an interestingly hot - or maybe not so hot - new discovery: some people check their Facebook accounts while they get down and dirty with their partners in bed.

With technology affecting sex lives, it makes one wonder, though, how could they even get a home run?

The new research, conducted by UK condom brand Durex on 2,000 adult participants in the US aged 18 to 34 years old, shows that 20 percent of these adults admitted to have used a smartphone while in sex with their partners. About 12 percent said they took a phone call, one out of ten went on to read a text message and more than 5 percent even checked their Facebook accounts - all this while having sex.

It's nothing new really when people check on their social media accounts as they go about their groceries or as they work in the office. Multitasking has been part of this busy lifestyle. More than 15 percent of people in the United Kingdom also admitted they would take a phone call or read a text message - but include having sex to that is an entirely new thing.

Add to these findings, over 15 percent of British people are guilty of this offense, and that most often guilty among the pack are London-based couple, adding that males are twice likely to do it as females are.

It also discovers that about 33 percent of people claimed that technology has indeed gotten in the way of their sex lives. Sixty percent of the adults involved in the research also admitted to have spent more time tinkering on some technological device than making love with their partners. Forty percent of people even accused technological products such as computers, mobiles, and the Internet as factors that negatively affect relationships.

Durex's study also shows that people who use Twitter on the average have shorter relationships than non-users.

The said study looks into the impacts of technology in the sex lives of people. It has been conducted in line with the celebration of the Earth Hour on March 29, wherein everyone is encouraged to switch the lights off, including gizmos and gadgets, from 8:30pm till 9:30pm -- and make quality time for sex without such technological distractions.

"Earth Hour provides the perfect opportunity for couples to switch off for an hour and focus exclusively on reconnecting with each other. What else is as much fun to do in the dark that is as energy efficient as it is energetic?!" said Ukonwa Ojo, the leader for Global Brand Equity Marketing for Durex.

Marketing director Aurore Trepo of Durex USA echoed the same thing.

"Earth Hour is a great, yet rare excuse for couples to give each other their undivided attention. With over 80 years bedroom experience, Durex knows physical touch and intimacy are extremely important for feeling connected in your relationship," Trepo said.

"Durex believes nothing should get in the way of great sex," the company also wrote in a statement.

The company has also created a passionate film that encourages people to embrace the physical instead of their screens.