Samsung is once again the top smartphone maker in the world, according to volume sales of devices, according to a new report. Samsung has reclaimed the top spot from Apple, which briefly gained the lead during its iPhone 6 launch.
Samsung is on a roll right now. The company is basking in the success of its latest smartphone duo, the Galaxy S6 and Galaxy S6 Edge, which are an undisputed success. The company expects to sell more than 70 million of the handsets, and has even had to commission an entire new factory in order to meet demand for the S6 Edge, which is currently exceeding supply and finding frustrated consumers unable to get their hands on the unique dual sided curved display handset.
Apple has been similarly successful in creating demand for its latest phone flagship iPhones, the iPhone 6 and iPhone 6 Plus. The launch of the two handsets last September was an unprecedented success for the company, and the two phones just exceeded sales expectations for the quarter and sent stock in the company shooting up to record highs.
Samsung, however, has toppled Apple from the top spot in terms of volume of smartphone sales for the first quarter 2015 period, regaining its former lead, which it lost to Apple during the IPhone 6 and iPhone 6 Plus launch period. Samsung's shipments of smartphones worldwide totaled 83.2 million, giving it a 24 percent market share as opposed to Apple's 18 percent market share. What makes the showing more impressive is that the results don't account for most of the Samsung Galaxy S6 and S6 Edge sales, except perhaps for some preorders, which took place in the first quarter.
Research firm Strategy Analytics reported the results. "Samsung continued to face challenges in Asia and elsewhere, but its global performance has stabilized sufficiently well this quarter to overtake Apple and recapture first position as the world's largest smartphone vendor by volume," stated Strategy Analytics Executive Director Neil Mawston.