One could say that EA Sports' NBA Live 16 has its game face on when it comes to its competition with the NBA 2K series.

After NBA 2K15 debuted its face scanning option to mixed reviews last year, NBA Live 16 revealed its own face scanning feature, GameFaceHD, during EA's press conference at E3 on Monday.

A demonstration of NBA Live 16's GameFaceHD scan shows how easy it was to do. With a simple turn of your head to the left and turn of your head to the right, the scanning is complete and your likeness is ready to be thrown into an NBA team's jersey and onto the hardwood against superstars such as LeBron James, Stephen Curry and the game's cover subject, Oklahoma City Thunder All-Star point guard Russell Westbrook.

With the tagline of "Let's Rise Together," NBA Live 16 puts an emphasis on strong team play, but does an even greater job keying in on individuals' abilities and personalities. A look at the trailer alone, shows King James catching the ball off the backboard for a dunk and Westbrook posturing as if he's putting two pistols into his shorts' pockets to signal his hot shooting. Plenty of other players throw up three fingers with their index finger and thumb connecting, just as NBA players tend to do after hitting shots beyond the arc.

But back to the face scanning, if GameFace HD is that much better than NBA 2K's face scanning feature, it will only push both competitors to continue to improve their titles, making for a better video game experience. Steel sharpens steel, right?

NBA Live 16 is scheduled for a September 29 release on PS4 and Xbox One. Check out the official gameplay trailer.

Stay tuned for more E3 2015 coverage all week from TechTimes and T-Lounge.