Domino's Pizza Lovers who have a craving for their favorite pie have a new way to order it. By simply texting a pizza emoji to the restaurant, you can have your order delivered to your door.
Actually, the restaurant serves not only pizza but other delicious items such as pasta, chicken, sandwiches, wings and also desserts such as cinnamon sticks with dipping sauce and molten chocolate lava cakes. To reflect the more diverse menu, the company recently changed its name from Domino's Pizza to simply "Domino's."
Domino's has been at the forefront of pizza-ordering technology for several years now. Besides a basic phone call or visit to their website, among the various methods for ordering Domino's via new technology include via the Pebble or Android Wear smartwatch apps, through your Samsung Smart TV or by Twitter by tweeting #EASYORDER or the pizza emoji. You can also watch the progress of your order online in real-time via Domino's pizza tracker, which shows you exactly when your order is put in the oven and sent out for delivery.
Now, Domino's has made it even easier to order using the pizza emoji by adding text orders to their system. By simply texting the pizza emoji or "EASYORDER" to DPIZZA, hungry customers who have previously set up a personal pizza profile and added their mobile number can put in their order.
"There are an estimated eight trillion texts sent every year worldwide," says Patrick Doyle, president and CEO of Dominos. "With so many people using their devices to communicate in this way, it made sense to allow our customers the chance to order pizza that way, too."
You might be wondering how Domino's knows exactly what items you want and what type of pizza or other goodies you're craving. Each customer, through their personal profile, sets up an easy order, which basically contains their most regular favorite order. If that includes pizza, all your favorite toppings, size and style of pizza (regular, pan, thin crust, etc.) will already have been entered in advance. Of course, if you'd like to change any of these options or choose something else, you'll have to place your order the old fashioned way.