Amidst fresh MacBook Air rumors, the tech world is excited about the potential of Apple's latest thin laptop computer. But don't get the hopes too high, as most industry observers who have been discussing the rumors from Apple over the new Air line have said that while the computers are expected to get an upgrade in terms of processors, little more will be new.
This has left many wondering why Apple is pushing forward on the MacBook Air without giving it the initial "wow" factor that it had when it was first launched. Still, Apple is looking to hit the summer market hard and hopes that the thinner computer will offer consumers more choices in their endeavor to find the right laptop.
The new Air launched on April 29 and is $100 cheaper than the previous models. The 11-inch base now will begin at $899 and the 13-incher only $100 more. If users want more, they can pay $1,099 and $1,199 for 256GB SSD or 4GB to 8GB of RAM, respectively.
Most are looking at the computer to not be that much more advanced than its predecessors, but there will be a big change in that the Air models will have a 1.4 GHz Intel Core i5 processor with Turbo Boost of up to 2.7 GHz.
Currently, the MacBook Air has a 1.3 GHz processor. The upgrade should give the computer increased speed and functionality that some users had asked Apple to upgrade in recent months.
Some analysts had expected a new retina display on the new models, but it appears Apple is not going that route just yet.
Overall, having a much improved MacBook Air seems not to be happening at this point, but with Apple's annual conference in little more than a month away, some believe the company is waiting to launch a whole new series of products to the public later this year, in line with the company's expected iPhone 6 launch this fall.
The disappointment in the rumor mill has been large, with a number of tech gurus and bloggers wondering why the Cupertino-based company is going forward with a new laptop that is largely similar to the previous models at this moment.
The big changes, most industry leaders say, will happen later this year, and while the new MacBook Air has some initial improvements, it is still far from the expected upgrades that many analysts and observers had expected.
For Apple, it is a way to get a new product on the market during a traditionaly downtime for the company and they hope it will improve sales in the immediate.
The company first launched the Air in 2010 to much fanfare as it promoted it as an alternative to the larger MacBook Pro models and a great option for those seeking a lighter, thinner laptop that is easier to travel with.