Comcast launches a new streaming TV service called "Stream" for just $15 per month.

Many people are moving from mainstream TV viewing to watching videos on demand. With the launch of Stream, the largest cable operator in the U.S. is responding to the need to stay relevant to the next-generation of viewers.

Xfinity customers can get stream without any additional device or equipment or even a TV. Users can watch media on their laptop, tablet or smartphone.

Matt Strauss, the executive VP and General Manager, Video Services for Comcast Cable, says that Xfinity customers who subscribe to Stream will be able to view live TV shows and programs from around a dozen networks including HBO, NBC, Fox and more. Stream subscribers will also have access to a huge library of shows and movies.

Although Stream customers can get access to a number of networks, the service will exclude some major sport networks such as ESPN and AMC.

Stream customers will also get access to cloud DVR that allows recording of programs for later viewing.

Comcast announced that the latest Stream service will first launch in Boston by the end of summer. Seattle and Chicago will be the next cities to get Stream. The cable operator is also planning to expand Stream services to other regions in early 2016.

Getting started with Stream is very easy and users will not even have to make a phone call. Xfinity customers will just have to sign-up online, download the "Xfinity TV" app and start watching.

"We want to make ordering Stream as easy as buying a song online. And make tuning in to a show as simple as opening an email," says Strauss.

For $15 a month, many Xfinity customers may find Stream attractive. However, market experts suggest that Stream is like cable TV but without any wires, cable box or TV. Moreover, Stream customers can watch media on their tablet, laptop or phone only at home when they are connected to Xfinity Internet connection.

People who want Stream but are not living in an area where Comcast is the cable provider will not be able to subscribe to the new service.

Photo: Mike Mozart | Flickr

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