Dating app Tinder has unveiled the Super Like option in its service for users that fall in love at first swipe.
Previously, users can only swipe left or right as they view the profiles of others users on the app, signifying that their interest or non-interest in the person. A mutual like, which is when both users swiped right on the profile of each other, was the only way for users to know if another Tinder user liked their profile.
However, there are times when users see profiles of people that seem to stand out from everyone else. The user previously could not express the special feelings aside from giving the standard swipe to the right.
The new Super Like option fixes this problem, as the feature will let users know that someone was overly moved by their Tinder profile.
The feature will work by having users swipe up on a profile, instead of swiping right. Users can also tell another person that they Super Like them by tapping on the new blue star icon that will appear on the profiles of users. The Super Like icon will be replacing the Passport button, with the option being moved to the app's Discovery Preferences.
The person that a user has Super Liked, upon viewing the profile of the user that Super Liked them, will see a blue footer along with a star icon, signifying that the special feelings of the user towards that person. The person can then decide if he or she is a match with the user.
Once there is a match, users will see the people who Super Liked them appear in their list of matches with a blue star icon next to their name, in case users need to be reminded who their Super Like matches are.
However, to ensure that the feature remains meaningful, Tinder is only allowing users to Super Like another user once a day, and users will not be able to accumulate Super Likes. This means that users will have to use their Super Likes wisely daily, or else they might regret it when an extra special profile appears on the app.
"Because they're so limited in number, a Super Like, or a 'swipe up', sends a more powerful signal, conveying an especially high level of interest," said Sean Rad, the CEO of Tinder. "People like to know that someone finds them special, and we think this will lead to even better matches."
"I've always said that a match on Tinder is a lot like meeting eyes across the room," Rad also said. "Super Like is more like going up to someone and saying 'hello'."
The Super Like feature will initially be available in Australia, with the global rollout to be done over the next few weeks.