There's a major real estate boom happening worldwide, and it does not involve houses and condominium units. Nowadays, the major companies are putting their money on the construction of massive data farms. And Google just built a new one. 

Two days after Microsoft announced the opening of three new Microsoft Azure data farms in India and a few days before Amazon Web Services' annual AWS Re:Invent conference, Google announced on its official blog the opening of a new East Coast data facility in South Carolina.

Services such as Google App Engine, Google Cloud Storage, Google Compute Engine, and Google Cloud SQL will be available in the new Google Cloud Data Center. 

Apart from lowering latency to tech businesses and individuals in the United States East Coast, the placement of the South Carolina location provides clients across North America the capability to put up multi-region disaster recovery plans for their applications running on Google Cloud Platform. 

Google boasts 14 data center farms worldwide. According to the Silicon Valley company, Google Cloud Platform is up to 40% less expensive than other public cloud providers. 

"These really big data centers are very efficient, have great networking capabilities, take advantage of natural elements such as the cooling effects of snow and seawater, and use renewable energy. They are what lets us give you incredible performance at amazing prices. Yes, we are proud of them ... we even think they are pretty!" wrote Google on its blog. 

It is necessary for public cloud businesses to provide lots of regional coverage to reduce latency and avoid slow operations. The closer a provider can put compute power to the end user, the faster things work. That is why the race to put more data facilities in more places is very aggressive. 

Amazon, Microsoft, and Google are on the race to becoming the dominant cloud services provider. Each invests multiple-billions of dollars yearly on the tech infrastructures. 

According the The Cloud Calculator, for a small tech company is to build its own cloud storage, the lowest possible cash-out is $886,523.

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