The New York Comic Con is the biggest pop culture convention on the East Coast. Organizers understand that a great deal of people will be needing Wi-Fi during the event and so has teamed up with LexCorp to provide Internet access for their attendees.

There wasn't a big announcement about the partnership between the company and NYCC organizer ReedPOP actually, just that the convention's Fan FAQs page lists LexCorp Industries as providing free Wi-Fi for the Javits Center during the event. To connect, attendees simply have to look for "LexCorp" in their list of available networks while in the venue.

To gain access completely, however, attendees must enter their email address in the Wi-Fi login page they will be redirected to. Clicking "connect" accomplishes the process, providing an attendee with network access.

"LexCorp unites humanity through technology. We believe in technology as a means of communication, unification and a source of inspiration," it said on the NYCC FAQ page.

This tie-in with NYCC is the latest in promotional efforts for Batman v Superman: Dawn of Justice, which is due to come out on Mar. 25, 2016. In the movie, LexCorp is headed by Lex Luthor, Superman's arch enemy, which will be played by Jesse Eisenberg. Earlier, a Fortune Magazine profile on Luthor was released, giving everyone a peek at what goes on in the head of the tech genius.

Last year, the NYCC drew more than 151,000 in attendance, easily making it the biggest pop culture and comic book gathering in the United States. It was also ranked by Crain's New York Business as the second largest event in the city.

This year, the NYCC will be running from Oct. 8 to 11 at the Javits Center in Midtown Manhattan. Attendees are reminded to be mindful of a number of rules the convention will be implementing to ensure the safety and convenience of all. Remember: harassing others is not cool, bringing weapons is not ok (unless they are props made of cardboard or foam) and no bringing of pets (except service animals). Additionally, those requiring special assistance are advised to get a medical badge. Like taking selfies? Take note that selfie sticks are also not allowed at NYCC.

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