The ongoing antitrust case against Google has taken a captivating turn, shedding light on intriguing revelations that may reshape the tech landscape. Because of this, Apple called Google a "massive tracking device."
From a 2013 internal email between Eddy Cue and Tim Cook to the recent $26.3 billion spent by Google in 2021, here's what you need to know.
Google's Default Search Engine Dominance
In a significant revelation, Google allocated a staggering $26.3 billion in 2021 to maintain its status as the default search engine, per The Verge.
This move wasn't exclusive to Google; it involved payments to various rival companies, including tech giant Apple. Additionally, this has sparked discussions on the fairness and competitiveness of the search engine market.
Apple vs. Android: The Privacy Perspective
TechRadar reports that the antitrust case also unveiled a presentation comparing Apple and Android. One notable aspect favoring Apple was its ability to support different accounts for iCloud, the App Store, and the iTunes Store. This comparative analysis highlighted Apple's stance on privacy, which has long been a key selling point for the company.
Related Article: Android Devices Get Unknown Tracker Alerts in Latest Google Rollout
Privacy Failings Across Tech Giants
The presentation didn't stop at Apple and Google. It raised concerns about privacy practices in other tech giants. Facebook faced scrutiny for tracking users even when they opted out, while Google was criticized for recording private Wi-Fi communications.
On the other hand, Amazon's practice of routing Kindle browser traffic through its servers and Twitter's data collection without consent were also highlighted. Additionally, Instagram's intention to use user-posted photos in its ads was part of the discussion, TechRadar adds.
Looking Ahead: The Verdict
The 10-week antitrust trial against Google has featured testimonies from Google executives, along with input from external entities like Apple.
The ultimate decision on whether Google has violated antitrust laws to maintain its search engine dominance will rest with US District Judge Amit Mehta. However, a verdict is not expected until early 2024.
If the court rules against Google, it may lead to measures that could challenge its position as the leading search engine, currently responsible for over 90% of online searches.
Back in 2022, the search engine giant was accused of using a misleading Android setting. At that time, several reports claimed that Google bypassed the Australian Consumer Law. The company clarified that the Location History setting is where the consumers' data are collected and kept.
With that, ACCC (Australian Competition and Consumer Commission) has slapped the tech giant with a $40 million fine. This was the payment for the damage that Google had done to the businesses.
The deceptive data collection practice did not only harm the big businesses. It reportedly affected the small businesses, as well.
Read Also: Google Rolls Out New Generative AI Tools to Create Product Images for US Advertisers
