LG has debuted a new wrist device that lets parents keep tabs on their children wherever they are, and have the ability to listen to their activity.
The new wearable is already sparking some ire from privacy groups who want to know more details of the device before they weigh in on the privacy issues.
According to LG, the new Kizon employs a GPS and Wi-Fi signal that provides the wearer's location to an Android app. It lets users hear what is going on with the person wearing the device.
The aim, LG says, is to help parents of preschool and primary school children track the movements of their child, especially as they walk to and from school or other locations.
But there are some concerns over the device, as privacy experts question whether it will deliver the security parents want and what LG is proposing.
"A parent should never solely rely on a device alone. This will only give a false sense of security," says Peter Bradley, director of services at the charity Kidscape.
"Children still need to be taught about dangers -- particularly 'stranger danger.' There are ethical points to consider, too -- should a child be able to be traced as part of going about their daily lives? How can a child develop their own coping strategies knowing a parent is watching over them?" adds Bradley.
Leading privacy organization Big Brother Watch has also called for more details to be made available.
"Parents must be aware that any technology with location tracking and mobile phone services come with added security concerns, which are only heightened when the user is a child," said acting director Emma Carr.
LG has not spoken on the concerns surrounding the new device, which is expected to be available in Europe and North America in the third quarter. It's not the first tracking device made to monitor children as startups have entered the market, but it's the first from a large tech company.
It is called Kizon and, in addition to serving as a tracker that can be monitored via the parent's tablet or cell phone, kids can press a button and it will call a pre-configured number. Parents also can call the device and listen in on the built-in microphone if the child doesn't answer within 10 seconds.