In a world where competitive League of Legends and Dota 2 continue to rake in eyes, ears and wallet contents, it seems that publishers big and small are looking to get in on the action.

The latest announcement from EA introduces a new Competitive Gaming Division dedicated to all things competitive and gaming. Well, under the EA umbrella, anyway.

More specifically, Peter Moore is going to lead the new EA Competitive Gaming Division as Executive Vice President and Chief Competition Officer for Electronic Arts. What exactly this means is anyone’s guess at this point, but it does mean that Moore is essentially where the buck stops for competitive gaming events and eSports.

This means that a bunch of games owned and published by EA, like FIFA and Battlefield, should see a renewed focus on bringing the community together for competitive events that will most likely be streamed live like any other eSports broadcast of note. It is, unfortunately, perhaps too late to campaign for competitive Mass Effect 3 or Dragon Age: Inquisition, but there’s always the next game in each franchise to look forward to.

Moore will be working with Todd Sitrin, who was named Senior Vice President and GM of the EA Competitive Gaming Division. Going forward, the two will work together with the other arms of the gaming entity known as EA to create, promote and execute events like the FIFA Interactive World Cup and the EA Sports Challenge Series of years past. How exactly? Well, it’s unclear, though EA promises more information “in the coming months.”

Source: EA