"Pay with Amazon" is the Internet's next option for online payments besides "Pay with PayPal."
"[D]esigned to help e-commerce platform providers and developers extend the trust and familiarity of Amazon Payments to their merchant customers," says Amazon, detailing its new program.
The draw to Amazon's Payments program is the company's large user base of more than 285 million active account holders. Now, retailers can ease the checkout process for customers since they no longer have to create a separate username and password on the merchant's website.
By making the shopping experience more seamless from browsing to checkout, Amazon's payment solution can help increase conversions and increase sales. Besides no longer having to set up another username and password, customers will not have to fill in all their billing and shipping information again either. It already exists within their Amazon account.
"We are working together across geographies and industries to help merchants grow and create experiences that delight customers throughout the shopping journey," says Patrick Gauthier, vice president of Amazon Payments.
However, it's not just about the potential customers. Amazon is also assisting e-commerce platform providers, too. Platforms such as Shopify and Future Shop, for example, have joined forces to bring Amazon's payment features to their respective individual merchants.
As partners, businesses will be able to receive a number of services from Amazon such as white glove integration, training, account management and others. Moreover, being listed in the company's partner directory will also enable merchants to participate in co-marketing activities with Amazon itself.
Businesses that join Amazon's Payments program will be classified into three different partnership tiers: Certified Developer, Certified Partner, and Premier Partner. For the time being, however, the program is accessible by invite-only in the United States, Germany, the United Kingdom, and Japan. Interested customers have to sign up.