As news began to spread that the iPhone 6 and iPhone 6 Plus have a tendency to bend and warp if left in a pants pocket, a hashtag quickly rose to prominence on Twitter to capture all of the tech drama from people taking to social media to complain -- #bendgate. With the hashtag trending, it is the perfect opportunity for Apple competitors to strike and get their message out, and Samsung, LG and more aren't wasting any time to do so.
A whole number of brands, ranging from rival tech companies to candy bars, are all cashing in on #bendgate and the misfortune of those who prefer to transport their $500 phone in their pockets.
— Samsung Mobile (@SamsungMobile) September 25, 2014
Our phone doesn't bend, it flexes...on purpose. #bendgate pic.twitter.com/d1DudxDQgf — LG USA Mobile (@LGUSAMobile) September 24, 2014
WARNING: Whataburger WILL bend if left in your pocket. #bendgate pic.twitter.com/wXcUpfVFoS — Whataburger® (@Whataburger) September 24, 2014
Stay strong, citizens of #BendGate and take 30% off all cases at http://t.co/HoSLS0lmpY pic.twitter.com/2Yas63whf7 — Zazzle Inc. (@zazzle) September 23, 2014
We don't bend, we #break. #bendgate #iPhone6plus pic.twitter.com/uippCg4kCi — KITKAT (@KITKAT) September 24, 2014
Designed to withstand the most demanding environments. Like your pockets. #HTCOneM8 — HTC USA (@HTCUSA) September 24, 2014
Nicht mal auf Biegen und Brechen. #unBENDable #bendgate http://t.co/XvwsR2iFdC — Nokia Deutschland (@NokiaHomebase) September 25, 2014
With all the negative social media attention and rivals taking shots left and right, you can be sure Apple is looking to fix this problem sooner rather than later. In the meantime, all these creative advertisements sure are entertaining.