It's no secret that Pokémon has officially taken over the world again, thanks to the wild popularity of the mobile game Pokémon GO.
It might seem like everyone, including their grandparents, now roam the city streets with their mobile phones in hand, staring at their screens and praying for a rare Pikachu sighting. Some have even taken their Pokémon-hunting to the extreme, doing a lot of crazy and dangerous things to "catch them all."
In honor of this revisit of the Pokémon craze, Japanese company Its Demo released a new Pokémon brand of cosmetics, meaning that fans can now use Pokémon-inspired colors and palettes to create all of their favorite beauty looks.
The new line of cosmetics includes everything from eyeshadow to nail polish. They include all the perfect colors needed for attending one of many worldwide Pokémon GO gatherings.
This beauty collection is also perfect for not just representing players' favorite Pokémon, but also for representing their favorite teams, whether that's Team Instinct, Team Mystic or Team Valor. Let's hear it for the yellow, blue and red! For those still without a team, here's a guide to help make that difficult decision.
The nail polish features a total of 10 colors, all glittery. It's likely the Pikachu yellow will become the most popular for Pokémon fans, though.
There is also Pokémon face powder, which comes in several flesh-toned colors and arrives in an adorable Pokémon canister.
The Pokémon eyeshadow collections, though, are the star of these new beauty products. Not only are there four sets to choose from, but each set comes with a total of 12 eyeshadows and a mirror for those on-the-go touch-ups.
The official Japanese Pokémon website announced the collection, which is now available, but only in Japan.
Nerdy makeup, though, is also popular in the U.S. Earlier this year, Walgreens released its own homage to Wonder Woman by offering a beauty collection inspired by the Amazonian princess. For the past several years, Espionage Cosmetics has offered geek-inspired makeup, including nail wraps that cover everything from the cosmos to Harley Quinn.
Meanwhile, Pokémon GO still continues to keep the world enraptured with the idea of hunting down and collecting creatures by getting people off their couches and out exploring the real world.
Pokémon GO is widely available for iOS and Android devices.