A more contrite Microsoft recently emerged out of Redmond acknowledging that it might have gone too far in aggressively pushing the malware-like Windows 10 installer. This involved the Get Windows 10 app, which came under a barrage of criticism for its persistent nagging and obstinacy.

Aggressive Windows 10 Upgrade Tactics

Consumers previously had a choice to decline the update but as days pass notifications become more frequent, stubbornly refusing to go away despite continued efforts to close the program. There came a time when clicking the X button no longer worked for some users. Those who have succeeded in this goal still found their system upgraded.

Naturally, consumers were infuriated.

Microsoft: Apology After The Fact

Interestingly, Microsoft is trying to make amends. This has been seen in a recent interview where Chris Capossela, Chief Marketing Officer at Microsoft, detailed how it was to find the world reacted to its abrasive tactics.

"There was one particular moment in particular where, you know, the red X in the dialog box which typically means you cancel didn't mean cancel," Capossela said. "And within a couple of hours of that hitting the world, with the listening systems we have we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior."

It was also unfortunate for Microsoft since it took a bit of time before its developers were able to release a new update. By the time it got unleashed into the wilds, Windows 10 had already sustained a sound PR beating.

Why Not Windows 10?

Certainly, Windows 10 is a good operating system, offering performance improvements and better security features than its previous iterations. This last is particularly the reason why Microsoft is adamant that users update their operating systems. As an incentive, Windows 10 upgrade has been offered for free for Windows 7 and Windows 8.1 users.

Many users, however, have avoided Windows 10 like the plague while some even opt to revert back to older systems due to a number of its controversial features. For instance, there are those complaining that Windows 10 is inundating them with ads promoting its products such as the Microsoft Edge browser. This is particularly irksome for those who merely want an independent desktop experience without any intrusion from Microsoft.

The year-end apology may be a little too late for users. What Capossela has been talking about was introduced last May and the initiative is also over. Recent Windows 10 updates are also quite benign such as the upcoming Creators Update, which will improve on a number of softwares as well as overall security for business and consumers alike.

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