How Halloween candy has changed over 50 years


Throughout the years, our Halloween customs have changed, but one thing about Halloween has remained the same: the candy.

As children, we anticipated the evening where we got to pretend to be someone else, picking up treats door-to-door before watching horror movie marathons.

While our trick-or-treating days might be behind us, we still look forward to the bite size candy that is sold everywhere. While the kinds of candy passed out remain the same, they actually cost less now than they did 50 years ago.

According to a 1964 Waldbaum's ad posted in the Times, the price of Milky Way, Snickers and 3 Musketeers bars were 59 cents a pound, or $4.53 today. More than a third of the brands of popular Halloween candy that were sold then are still on shelves today, but the candy is actually being sold at a cheaper price.

Now, Waldbaum's has an 11.2-ounce bag of these popular chocolate treats on sale for $2.99, or $4.27 a pound. Hershey's Kisses, which were $5.30 per pound in 1964, are now sold at $2.46.

While Oh Henry! bars now cost a little bit more, the iconic Halloween candy, Brach's candy corn is now sold for 22 cents per 20 pieces. This is a significant decrease from the 69 cents it cost for the same amount 50 years ago.

Those feeling nostalgic today can still purchase the old candy classics like Dubble Bubble gum and World's Candy Cigarettes, although consumers will need to hit a candy store and not a supermarket to buy them.

Those looking for new Halloween treats are in luck because it is around this time manufacturers release new products. According to a candy blogger, popular Halloween candy now includes candies that taste like caramel apples, candy corn and pumpkin spice.

Photo Credit: Getty Images

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