Developers, beware. Now is a good time to make sure your app is up to date when it comes to following all of Google's guidelines. Because if it doesn't, it will just be one of the many Android apps said to be getting the ax in the app store.
The tech giant is sending developers a notice that warns them about the breach in User Data policy.
According to the letter emailed to developers worldwide, Google is asking them to "include a link to a valid privacy on your app's Store Listing page and within your app."
Developers have until next month to act on this or else their app may be removed.
Google cites that "administrative action will be taken to limit the visibility of your app, up to and including removal from the Play Store" is the action is met by March 15.
While this sounds like a bad thing, it will actually help reduce the amount of "zombie apps," which are apps that don't have high rankings, may be copycats of other titles, and are just sitting there lifeless without many downloads.
This is a good thing for legit developers since they will have the chance to be featured or discovered more with less titles around, as well as for users who won't be faced with browsing through a cluttered app store.
Google has not changed its policy, but rather appears just to be enforcing it.