From simple beginnings, YouTube has transformed from a creative outlet where many get to share their videos to the rest of the world to a steady source of income for some of the more popular creators. However, as with most advances, YouTube's growth has not been immune to abusers, which YouTube now aim to significantly reduce through the Expanded YouTube Partner Program.
Expanded YouTube Partner Program
Recent years have seen the influx of impersonators and re-uploaders who simply upload the same video content to profit from another creator's content. Because of this, YouTube saw it fit to expand their current Partner Program and add a new guideline that would hold off advertisements for videos until they reach 10,000 views.
YouTube believes that by keeping the threshold at 10,000, aspiring creators still have a good chance of entering their Partner Program while protecting current creators from impersonators. Once aspiring creators hit the 10,000 views mark, YouTube will review their content and adherence to YouTube policies and serve ads when the conditions are met.
YouTube is currently adding a review process for new creators, which they will likely announce in the weeks to come, and they stress that revenue earned from videos with less than 10,000 views before the enactment of the new rule will not be impacted.
The YouTube Partner Program was created in 2007 and allowed many creators to monetize their content via advertisements. Through this, many creators have become celebrities in their own right and have since made a career out of their YouTube channels. Through the Expanded YouTube Partner Program, both creators and advertisers are protected from abusers.
Protecting Creators And Advertisers
YouTube's announcement focuses mainly on the impact that impersonators and abusers have on content creators. However, the new guidelines regarding the Partner Program can also protect advertisers from being associated with impersonating channels or offensive content.
Just recently, YouTube's parent company, Google, announced new advertising safeguards that aim to clear the site from advertisements that promote hateful or derogatory messages. Around the same time as the announcement, companies such as AT&T and Verizon pulled their ads from YouTube, concerned that their brand may be associated with certain videos that are extremist or hateful in nature.
With YouTube's new guidelines, perhaps the worries of being associated with hateful content, both on the part of creators and advertisers, will be eased, knowing that YouTube is working on even more ways to protect their clients.