Apple Retail Store Logos Across Globe Turn Red in Support of World AIDS Day


Apple fans all across the world will see (RED) for a good cause when Apple stores change their trademark white logo red on Dec. 1 -- World AIDS Day.

The move is part of a fundraising project that Apple is pushing together with (RED), an organization started by Bono and Bobby Shriver.  Aside from the logo color change, Apple will also donate a portion of all sales made in stores and online on that day towards AIDS awareness, education, and research programs.

According to Apple, their fundraising campaign already began last week on Black Friday when they gave away special edition (RED) iTunes gift cards for every qualifying purchase.  Apple will make a donation to the Global Fund through (RED) for every card distributed.

In addition, for the next two weeks, a section of App store will feature 25 exclusive apps.  The proceeds from content downloaded in the Apps for (RED) section of the store will all go directly to the Global Fund as well.

Apple CEO is proud of the company's involvement with AIDS research and the ongoing partnership with (RED).

"We believe the gift of life is the most important gift anyone can give.  For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple's retail and online stores..." he said in a press release.

According to the statement, several popular Apps will create special (RED) content to help raise funds. Among them are:

Angry Birds - will feature (RED)'s Mighty Feathers and a special golden egg challenge level.

Cut the Rope 2 - (RED) items like a red hat, red ballons, or a red ginger cookie.

FIFA 15 - compete in a (RED) Tournament and be given player Rafa Marquez, (RED) Ambassador and football superstar.

Kim Kardashian: Hollywood  -  (RED) in-game wearables as well as the virtual mobile debut of Kris Jenner.

The Human Body - debuting their Immune System feature which will feature a handbook on AIDS and HIV.

And many more app developers have created exclusive (RED) content to help raise funds for the cause.

The content will be unveiled on the App Store on World AIDS Day, which also happens to be Cyber Monday. 

ⓒ 2018 All rights reserved. Do not reproduce without permission.
Real Time Analytics