YouTube TV is widening its reach and expanding its offering, but it will also increase the base price for new customers.
The live streaming TV service comes as a solution to cord-cutters and competes with similar services such as Hulu with Live TV, DirecTV Now, PlayStation Vue, and Sling TV.
YouTube TV had a slow start and up until recently, it was absent from two major platforms, but it finally reached Roku and Apple TV early this month. The service is bound to expand further, reaching more markets and adding several major channels, but that also translates to a higher price.
YouTube TV Getting New Channels
BuzzFeed spotted a post that has since been removed, announcing that YouTube TV will get more channels on Feb. 14. BuzzFeed has since removed its original article as well, noting that it pulled the post because it contained information that still under embargo.
The cat's out of the bag, however, and it seems that YouTube TV is planning a few surprises to improve the overall experience and attract more customers to the platform.
The new additions include major channels from Turner including CNN, TNT, Cartoon Network, Turner Classic Movies, Adult Swim, truTV, and TBS.
At the same time, YouTube TV is also getting more treats for sports fans, including from NBA, MLB, UEFA, and more. For an extra fee per month, interested customers will also be able to get MLB.TV and NBA League Pass.
YouTube TV Reaching New Markets
In addition to getting new channels, YouTube TV is also hitting a number of new markets including Springfield, Petersburg, Lexington, Dayton, Richmond, Scranton, Burlington, Charleston, Wichita, Columbia, Honolulu, and more.
With the latest expansion, YouTube TV will be available in 100 cities. The service has both mobile and web apps and entails a monthly subscription fee. The basic subscription currently costs $35 per month and offers unlimited DVR storage space, access to YouTube Red content, and support for up to six user accounts.
YouTube TV Price Increase
According to BuzzFeed, the new channels and additional markets will translate to a $5 price increase, raising the base price from $35 per month to $40 per month. The new prices will reportedly go into effect after March 13, and will only apply to new customers who want to sign up for the service. Existing subscribers and those who sign up before March 13 will only have to pay $35 per month.