Amazon Will Finally Sell Apple Products Directly, But Not All Of Them


The drought of Apple products on Amazon will soon be over. There wasn't really any drought, to be clear. Some Apple products do show up on there, but only from third parties. That's about to change.

Amazon has struck a deal with the Cupertino brand to sell its products directly on what's perhaps the biggest online store in the world. That includes iPhones, iPads, and Apple Watches.

Apple To Sell Products On Amazon

As CNET reports, Apple products will begin rolling out on Amazon in countries such as the United States, UK, France, Germany, Italy, Spain, Japan, and India over the next few weeks. Both Apple's devices and those sold under its Beats brand are included.

Not every Apple product, however, will show up. For instance, the company's HomePod smart speaker won't appear on Amazon. That probably makes sense considering it'll compete with Amazon's own Echo range of Alexa-powered smart speakers.

"Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want," an Amazon spokesperson says. "We look forward to expanding our assortment of Apple and Beats products globally."

Authorized Resellers

Only Apple and Apple-authorized resellers are allowed to sell Apple products on Amazon going forward as part of the deal. Any third parties currently selling such products on the site will have their listings taken down beginning Jan. 4. All hope is not lost, however. They can still continue selling Apple products provided they apply to Apple first to become official resellers. If approved, they'll be allowed to sell on Amazon again.

Amazon, as previously mentioned, is one of the biggest online stores in the world, and the fact that it'll soon offer Apple products directly will definitely affect the sales of Cupertino's products, if not simply make it even more accessible to a lot more people.

Why this partnership is only happening now remains to be explained, although it does make sense that Amazon has played coy with selling Apple products directly from the company since many of its devices compete with Amazon's own hardware portfolio. At least they've both settled their difference and are now ready to play nice.

Thoughts on Apple products finally appearing on Amazon through authorized resellers and Apple itself? As always, if you have anything to share, feel free to sound them off in the comments section below!

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