Nike Adapt BB owners are reporting that they're running into problems with the Android companion app.

From the look of things, the self-lacing smart shoes end up getting bricked when users try to update them with their Android smartphones.

Nike Adapt BB Stops Working

According to the reports, the Adapt BB was working well out of the box. However, a recent firmware update that rolled out almost immediately caused some pairing issues.

Users say that when they tried to pair, either the left or right shoe can't establish a connection via the app. After more attempts, one of them would just stop responding, with the app saying that it's already paired with the shoes.

It's worth mentioning that others have reported that a hard reset did the trick for them.

Not Only Android, But iOS Too

There doesn't seem to be much of an issue for iOS users, but as reported by Deadspin, at least one user is facing similar issues as Android owners.

Most users are saying that Nike support hasn't been helpful in their predicament. They have also tried to uninstall the app and turn Bluetooth off and on again but to no avail.

From what can be gathered, the shoe maker wasn't able to thoroughly test support for Android enough before rolling out the latest update.

The Nike Adapt BB was released on Feb. 17 with a $350 price tag. Needless to say, one of its main selling points is its self-lacing feature, and with that out of the picture, it's not exactly smart anymore.

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