Sony sales goal was revealed at a corporate strategy meeting on May 26. It came just as some are questioning whether Sony will be able to innovate like it used to.

(Photo : GettlyImages/ Tomohiro Ohsumi)
Sony sales goal

Sony Sales Goal is 1 Billion Users

Sony's response to the public's questions is that it will "fill the world with emotion or Kando through the power of creativity and technology,"

This is according to the CEO, Chairman and President Kenichiro Yoshida, as Sony presented its plans to its investors, explaining moves like its recent streaming deals with Disney+ and Netflix, as well as the PS5 shortages.

The company's goal right now is to increase the size of the community that are directly connected to Sony through devices or entertainment from 160 million to 1 billion users worldwide.

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When it comes to the in-demand console, there is no big surprise there as Sony is selling every PS5 that it can make, and the hype has not died down since last year. 

Despite the semiconductor component shortages, Sony is still expecting its sales of PS5s to shoot up to 14.8 million this year.

One thing to keep an eye on is Sony's cloud gaming and subscription plans. Noting a deal with Jade Raymond's new development studio Haven, the company said that it is looking to increase engagement on PlayStation Network, since that is its largest direct-to-consumer platform.

Without going into detail, the release stated that it will do this by strengthening the PlayStation Now cloud streaming game service, and Sony intends to continue investing in, or partnering with external studios, in addition to investing in its in-house studios to enhance its software offering.

The executives have hinted at ways to fight back against its competitor, the Xbox Game Pass, and it seems that fans will see more in the future.

PlayStation Now recently upgraded the streaming resolution from 720p to 1080p, and it would not hurt to have more upgrades, or perhaps some exclusive content in store, The Verge noted.

In the announcement, Sony explained it will spend 20 billion yen, or about $184 million, to increase development, personnel, and other costs in their in-house studios.

According to Engadget, an upgraded PS VR system for PS5 is on the way, and Sony told investors that Sony AI and SIE are jointly developing AI technologies that can make game experiences even richer and more enjoyable.

Sony's Netflix and Disney Deal

In a report by Forbes, starting 2022, films from Sony-owned companies including Sony Pictures Classics Screen Gems, Columbia Pictures, and TriStar Pictures will divert to Netflix after their initial theatrical run and their home entertainment showing, usually lasting between seven to 10 months.

After Sony's run on Netflix, those titles will then shift to Disney-owned platforms including Hulu, Disney+, ABC, FX Networks, Freeform, and Disney Channels.

Both of the deals with Netflix and Disney+ will run for a similar five-year licensing term from 2022 through to 2026. The expected amount that Sony would garner after the five-year period is around $3 billion. 

The deal will also include titles from Sony's library airing across the aforementioned Disney brands with a massive list of content set to arrive on Hulu in June.

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Written by Sophie Webster

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