Amazon's Just Walk Out is a cashierless technology that is scheduled to come to Amazon's full-size grocery store for the first time.
Amazon has announced that the new 25,000 square foot Amazon Fresh store is bigger than the Amazon Go Grocery store, which is only 10,400 square foot. This is a minor milestone as Amazon continues to expand its technology.
The new Amazon Fresh will be the company's 14th Fresh location in the United States when it opens on June 17 in Bellevue, Washington.
Amazon Just Walk Out
In 2020, Amazon opened a 35,000 square foot Amazon Fresh store that used its high-tech Dash Carts. It started the speculation that the company's Just Walk Out technology is not suited for larger stores.
However, Amazon has always maintained that Just Walk Out, which uses a series of overhead cameras and pressure-sensitive shelves to automatically detect what the shoppers put in their respective cards, can scale up stores of any size.
Amazon's Vice President of Physical Retail and Technology, Dilip Kumar, said that bringing Just Walk Out technology to a full-size grocery space with the Amazon Fresh in Bellevue showcases the technology's ability to adapt to new selection and new environments.
Kumar added that the new technology will help even more customers enjoy a faster and easier way to shop in their stores and the company is open to feedback on its latest offering.
Amazon stated that when customers arrive at the new store in Bellevue, Washington, they will be prompted to choose a checkout option. Traditional checkouts will still be there for the customers who are more comfortable using them.
If customers decide to use the Just Walk Out technology, they can enter the store by scanning a QR code in the Amazon app, inserting a linked debit or credit card, or scanning their palm, according to CNBC.
As soon as they leave the store, they are automatically billed for the items in their virtual cart, and a receipt is sent digitally to them.
The new store uses of Just Walk Out. However, it won't feature the Dash shopping carts that Amazon released in its first Fresh grocery store in 2020, according to The Verge.
Amazon declined to say whether it would be bringing Just Walk Out tech to its pre-existing Amazon Fresh stores in the United States.
Meanwhile in the United Kingdom, the technology appear in Fresh-branded locations that are similar in size to Amazon's Go stores in the U.S.
In addition to Amazon's own stores, the company also provides Just Walk Out to third-party retailers. Amazon stated that Hudson markets, OTG CIBO Express, and Delaware North are three external retailers that have started to roll out the technology at various locations.
What is Next for Amazon Go?
According to CMSWire's interview with Akram Assaf, Co-Founder & CTO at Bayt, Amazon could continue to roll out the technology to more Amazon Go stores and license the technology to retailers.
Amazon will try its best to conquer the market, depending on how good or convenient the Just Walk Out technology is.
As soon as the world goes back to normalcy after the pandemic, Amazon will be able to see just how impactful this technology is and whether or not customers want it.
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Written by Sophie Webster