You have to admit that what we really look forward to every year when watching the Super Bowl, besides the exciting game itself, are the even more scintillating and titillating ads. This year is no different and the first to kick off our anticipation is Kim Kardashian West herself.

The controversial reality star and social media enthusiast shared her excitement to her over 28 million Twitter followers early Monday by posting a tweet, along with a photo of herself behind the scenes filming the ad.

This is the second Super Bowl ad appearance for Kim after her debut in 2011 for Skechers.

The ad shows the 35-year-old wearing a black crop top suit and, in a serious, solemn voice starts her advocacy speech. The ad initially seems like a public service announcement, but immediately begins to poke fun at Kim's selfie obsession as we see her taking different kinds of selfies to make a point.

There's a selfie to show off her makeup, a selfie in her cute tennis outfit, a selfie while being fitted with a gorgeous gown and -- to complete the selfie mania -- a vacation selfie.

"Each month, millions of gigs of unused data are taken back by wireless companies. Tragic. Data you paid for can be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Help save the data," she states in the ad.

No Kim Kardashian West appearance would be complete without featuring her infamous sexy buttocks which, of course, are in clear view in the ad.

The T-Mobile commercial was unveiled right after Kim announced her new selfie book Selfish will hit bookshelves in April.

The 30-second commercial will premiere on TBS's Conan, the "famous person" herself made a surprise appearance for the debut.

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