Spotify is transforming how users engage with artists on its music streaming platform. The artist profile pages have been revamped, with contents now categorized under three primary tabs: Music, Events, and Merch.
Under the Music tab, users will find not only the artist's tracks and albums but also new social features like Clips, which are brief videos allowing artists to share their stories.
Artists can also incorporate fundraising links for financial support, partnering with platforms like Cash App, Givealittle, GoFundMe, iyzico, Mercado Pago, PayPal.Me, PayU, and Music Relief organizations.
Spotify Revamped Artist Profiles
Spotify's official announcement highlights the significance of artist profiles in connecting with fans. It emphasizes that these profiles are where new listeners learn about artists and existing fans delve deeper into the artist's musical world.
Millions of fans globally visit these profiles daily, with 90% engaging with the page in some manner. Thus, optimizing this space is pivotal in establishing fan connections.
The revamped artist profile design presents music, concerts, and merch in separate tabs, providing fans with a more streamlined way to interact with the artist's offerings.
Notably, important offerings like concert tickets and merch are now prominently displayed, potentially leading to increased revenue for artists.
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Music, Events, Merch Tabs on Spotify
Under the Music tab, several sections cater to different aspects:
1. Fan Support enables artists to highlight a fundraising destination for themselves, their team, or a cause.
2. Popular showcases the artist's top tracks based on streaming metrics.
3. Artist Pick allows artists to spotlight their preferred content, whether a release, playlist, show announcement, merch, or podcast.
4. Popular releases emphasize the most-streamed albums, EPs, and singles.
5. Featuring displays the playlists where the artist's music appears.
6. Clips enable artists to share short vertical videos, providing fans with a deeper insight into their creative process.
7. About hosts, the artist's bio, and relevant information. Lastly, mainstay features such as "Fans Also Like" and "Appear On" are included.
The Events tab centralizes information about live and upcoming events, allowing fans to discover nearby concerts. Up to five upcoming and nearby shows are displayed, facilitating easy browsing, saving for later, and ticket purchases.
The Merch tab offers a dedicated space for artists to showcase and sell their merchandise, creating a seamless shopping experience for fans. Artists can display up to 12 merch items, enhancing their connection with fans and driving merch purchases.
"We've said it before and we'll say it again; merch and music are better together! That's why we created a dedicated space within your artist profile where fans can browse and shop your available merch, linked from Shopify," Spotify said in its announcement post.
In related news, Spotify has unveiled a major expansion of its audiobook service for Spotify Premium subscribers, granting them access to an extensive collection of over 150,000 audiobooks at no additional charge.
The feature is set to launch initially in the UK and Australia, with a US release planned for later this year and further global expansion on the horizon.
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