Before, the renowned 1970s rock legends, KISS, set themselves out to 'Rock and Roll All Nite,' but time has caught up to them, with digital avatars revealed to soon succeed the bands for their live performances. "The End of the Road" tour wrapped up last night in Madison Square Garden, New York, and it marks the last live performance that the band will do, retiring from physical shows.
However, it is not yet the end for their music from playing in festivals, concerts, or tournaments, as they will get replacements from their new digital replicas.
KISS Digital Avatars to Succeed the Rock Legends
(Photo : Pophouse Entertainment)
Pophouse Entertainment, in collaboration with George Lucas' SFX company, Industrial Light & Magic, has created digital avatars for one of rock's living legends, KISS. These new digital replicas are meant to succeed KISS in their future appearances in front of a live crowd, particularly as the band claimed that this tour was meant to be their last, retiring from physical shows.
After the final performance of the American rock band last night, they introduced on stage the digital avatars based on their iconic black, white, and red makeup, capturing each member's likeness.
The original four that make up KISS- Paul Stanley, Gene Simmons, Tommy Thayer, and Eric Singer, got their digital avatars that performed "God Gave Rock and Roll To You."
Read Also: Kiss Confirms New World Tour 'End Of The Road'
The End of the Road Tour: KISS' Final Concert
The End of The Road Tour held its final concert last December 2 in New York City, with the band giving it all to their fans on their last night to physically appear in public bearing the KISS mantle.
(Photo : Emma McIntyre/Getty Images for SiriusXM)
And since KISS was made for loving the music, its industry, and fans, their digital avatars would succeed in their future performances, keeping their spirit alive.
Digital Avatars, Replicas for Artists
Digital avatars and replicas are no longer new in the tech industry, and they have seen significant developments thanks to the power of generative AI from various companies offering it for all. However, not all technologies are receiving warm welcomes from fans, as well as family members, estate, or successors of artists that can no longer perform or of this world.
Back in 2021, there were massive projects toward replicating an artist's voice, centering on Val Kilmer's inability to speak after his throat cancer operations, where he worked with a company called Sonantic which used AI.
The rise of deepfake and AI's development made replica generation easier for the world, with celebrities mostly being targeted and copied, with the likes of Lionel Messi, David Beckham, and Bruce Willis among those embracing their 'hyper-realistic' digital twins.
The US already ramped up the process for the "No Fake Act," a bipartisan bill that would prevent generative AI from using renowned personalities' likenesses without consent, setting out to protect them.
However, that is not the case for all, as some accepted these changes and improvements in digital technology, with rock band KISS and its legendary members making way for their digital avatars to succeed them and keep the music alive.
Related Article: No Fake Act: New Bipartisan Bill is Against Generative AI Using Artists, Singers to Create Unconsented Content
