Critics of the Apple Watch and the entire growing collection of smartwatches may continue to slam the new device for having no specific purpose, but more and more developers are jumping into the Apple Watch bandwagon to create quirky new uses for the watch.

The latest app to become part of the Apple App Store for the Apple Watch will keep pizza lovers salivating over the ease of ordering pizza straight from their wrist. Canadian pizza chain Pizza Pizza has partnered with mobile development app Plastic Mobile to create its own app for the Apple Watch.

With the Pizza Pizza app, customers can now quickly and easily order their favorite pizza, whether it's a classic pizza loaded with cheese and pepperoni they want or any of Pizza Pizza's gourmet offerings. The app has a simple interface that offers users four options. They can make their order and pay for it straight from the quick menu, access their previous orders or saved favorites, or view their balance on Pizza Pizza's Club 11/11 loyalty rewards program.

Also included is a 40-minute timer that allows users to keep track of the 40-minute delivery guarantee the pizza chain offers. Other than that, there are not very many features on the app. It is easy and quick to understand, and the app's developer intended to keep it that way.

Melody Adhami, president and chief operating officer of Plastic Mobile, says the Pizza Pizza app is not supposed to have plenty of bells and whistles. Although the Apple Watch app is based on the Pizza Pizza app developed for the smartphone in 2011, the smartwatch app is designed directly for the small interface of the Apple Watch.

Adhami says no information is yet available about how users give up on using complicated apps on the new device, but the screen real estate is so meager that app developers have to make sure their apps accomplish their objectives quick enough.

But not all tasks may be accomplished on the Apple Watch, Adhami admits. Ordering pizza from a smartwatch may be simple enough, but things such as managing ones finances or buying stocks could be too complicated to jam it all into a wrist-worn device.

Unfortunately for Apple Watch users in the U.S., Pizza Pizza is only available in Canada, where the chain has more than 170 physical locations. Meanwhile, citizens below the border will have to content themselves with ordering pizza from their smartphones or, God forbid, the landline.

Photo: Jeffrey W. | Flickr

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