It seems that Destiny developer Bungie can't catch a break. The company has been under fire by fans of the game after announcing an $80 collector's edition of the game for sale soon that includes DLC not available anywhere else.
Today, Bungie apologized to Destiny fans and announced that it would offer the DLC previously only found in the game's collector's edition as separate purchases within the game.
Here's the problem, at least as gamers see it: Destiny announced a new expansion called The Taken King. That expansion has a $39.99 price tag, which is a lot more expensive than most DLC and is actually the same cost as the base game itself. This alone upset gamers.
Then Bungie announced that they would release a collector's edition of Destiny, including the base game and all expansions, including The Taken King. That collector's edition also features a lot of DLC, or in-game goodies, not found anywhere else.
This fueled more outrage in the Destiny fan community, as most already have the game and just want that additional DLC: why should they pay $80 that includes something they already have (the base game) just to get the additional content?
Bungie made the situation worse when Eurogamer interviewed Luke Smith, the creative director of "The Taken King." Eurogamer brought up the issue about buying the game all over again just to get the new DLC.
"You're feeling anxious because you want this exclusive content but you don't know yet how much you want it," says Smith in the interview. "The notion of spending this money is making you anxious. If I fired up a video right now and showed you the emotes you would throw money at the screen."
Smith's comments fueled fans' outrage even further.
Today, though, Bungie took to its blog and posted an apology and even stated that the company now agrees with fans over having to pay $80 for a game most already have and new in-game goodies. Smith even commented about his previous remarks to Eurogamer, admitting that he came across as an "asshat."
"I'm sorry," wrote Smith. "My words made it sound as if Bungie doesn't care about their most loyal fans. We do care. We are listening. And we will make it right."
So how is Bungie making things right? The company announced that it's making the additional DLC on the collector's edition available to all Destiny players for $20, which will go on sale on September 15, when "The Taken King" releases.
The blog post also features bonus incentives for players who've played Destiny since day one.
Yesterday, Bungie announced a partnership with Red Bull that offers a promotion for those who buy specially marked cans of the energy drink to gain codes for additional Destiny content.