When you look at the smartphone world today, the hottest trends are the ones that cost an arm and a leg, the smartphones with the best camera and fastest processors. However, most people prefer to go with cheaper smartphones because they mainly require the ability to text and make a phone call.

With the Moto E, Motorola is looking to give people who prefer basic feature phones something that will deliver the text and making phone calls area, along with giving users the option to browse the web if it comes down to it.

How Motorola manages to create a smartphone that will cost $129 at retail for what it brings to the table, is quite a mystery. The device packs a 1.4GHz dual core processor, 5-megapixel camera, and 3G. Some might be disappointed the device does not come with 4G.

The device is running on Android Kit Kat, 1GB of RAM, and can hold up to 32GB worth of external storage. Screen size from what we can tell is 4.3-inch, 960x540.

List of some features:

  • Qualcomm® SnapdragonTM 200 processor with up to 1.4GHz dual-core CPUs for high performance power, superior mobile graphics and exceptional battery life.
  • 5MP rear-facing camera with Motorola's streamlined camera interface; touch anywhere on the screen to take a shot, capture panoramic pictures or record video.
  • microSD slot for up to 32GB of expandable memory to save photos, videos, music, movies and apps.
  • Built-in FM radio -- just tune in to listen to your favorite stations or pick up a new signal.

Picking up on a market outside of the high-end smartphone market is a good move, but the competition won't be easy here. Already, Samsung and several Chinese OEMs control the low-end market with some solid devices.

Chances are if you're in the United States, you might not get to see the Moto E face-face unless the plans are there to import from a different country. The plan here by Motorola is to sell the Moto E in emerging markets and other markets where low-cost Android based smartphone perform well enough.

If done well, Lenovo would be happy with their purchase of Motorola, and more so if the company can conquer the U.S. market.

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