The music streaming service will also now be able to track a user's location data as well as their browsing activity when they visit a site that has the Spotify widget on it. While the company has said that users can opt-out of this collection, it is still causing anger.
Also significant in the new user policy is the fact that Spotify shows who it will be sharing that user data with. Most importantly, it will be sharing user data with advertisers. This is significant because of the fact that the vast majority of Spotify's 75 million strong user-base is using the free, ad-supported version of the service. It's important to note, however, that the change in policy will also apply to those using the paid version of the service.
In response to the anger, Spotify says that the privacy of its users is the company's "highest priority," and that users can opt-out of sharing some of this data if they wish. Many, however, who might not be as tech-savvy, will not know to opt-out of the data collection, which is a problem for those aware of what kind of data Spotify is collecting.
Photo: Sorosh Tavakoli | Flickr