Facebook is taking new measures to prohibit freebooting from its social network. Similar to YouTube's content identification system, Facebook has new video analysis tool to help stop bootleggers from distributing pirated content on the social network and presenting it as if they'd brewed it themselves.
Content creators have been calling for Facebook to step up its policing tactics to prevent direct uploads of freebooted video directly to the company's servers.
There's a huge difference between sharing a YouTube or Dailymotion video on Facebook and uploading a downloaded copy directly to the social network, freebooting. Actor and singer Tyrese Gibson was recently called out for harvesting some of the webs most popular videos and uploading them as his own.
Whether a content creator has just found his or her viral hit or the individual has been raking in the subscribers and scrilla for years, its theirs. Facebook wants content creators to receive credit for video they produce, which, of course, encourages video producers to put out their best ideas.
Facebook already works with Audible Magic, which maintains a system that analyses audio in videos, to determine if usage of the content is fair or foul. It intends to step up its integration with Audible Magic, but that's only part of a broader plan.
The company is preparing to test the best version of its new video matching system, which it'll offer to "a subset of creators."
"This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies," said Facebook. "Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal."
This latest step in just the start in a long-term plan to offer a "comprehensive video management system," that makes its partners happy, according to Facebook.
"This will take time, but we're working on it, and we're committed," the company said.