To those who have long been waiting for the arrival of the new Apple TV, the long wait is nearly over.
Apple boss Tim Cook confirmed in an interview at the WSJ Live event that, yes, the Apple TV will arrive next week as the company promised.
Apple's new streaming box will be a more powerful and taller fourth-generation box when it arrives anytime next week, along with it a touchpad-enabled remote, allowing users to talk to Siri, as well as access to the App Store for a bevy of third-party apps and games. This new set-top box runs a new operating system dubbed tvOS. Moreover, this device touts an A8 processor.
The Apple TV, which Cook billed as "the foundation of the future of TV," is priced at $149 for its 32 GB model and $199 for the 64 GB variant.
Apple said it will begin taking orders on Monday and it will ship them to the customers by the end of the week.
Last month, Tim Cook revealed the new Apple TV was slated to land sometime in October, but he did not go into detail as to when fans will specifically witness the arrival of the new streaming box.
New Operating System
In September, Eddy Cue of Apple claimed the future of TV is apps, which is why Apple has developed tvOS to run them.
The initial batch of apps the new Apple TV will offer includes video options such as HBO Now, Netflix as well as Hulu. Games like Crossy Road and the Rayman series are also incorporated.
"Have you ever tried to buy HBO through a cable company?" said Cook in the latest interview.
Developers can create universal applications, allowing users to purchase an app that works across iPhone, iPad as well as Apple TV.
Earlier this month, Roku Inc. also unveiled the Roku 4, the company's newest set-top box with 4K streaming in a bid to take on its strong rivals, including Apple TV, Amazon Fire TV and Nvidia's new Shield Android TV.