These days, influencers and typical social media users need powerful software to manage all their accounts on various social media platforms. Aside from hiring a professional social media manager (which can be out of the question for those on a budget), users may opt for a social media management software purposely created to handle multiple social media accounts.

Managing everything can be challenging for those with social media presence on several platforms. This is particularly true for those with a large following or those who need to manage their accounts for commercial purposes.

Whether you're looking to grow your Instagram following or gain new followers on Facebook, YouTube, or TikTok, a feature-packed social media management software can be a lifesaver with the benefits they offer for a minimal amount. Consider it a wise investment on your end.

What Are the Benefits of Social Media Management Software?

Social media management software offers several benefits that make your financial investment worthwhile. Here are the perks that you'll enjoy when you opt for this social media management tool:

1. Lets You Manage Multiple Accounts

With software designed to manage several social media accounts, you can stay on top of everything since you manage everything in a single user interface (UI). You don't have to memorize and manually input multiple log-in credentials because you only need to log in to your social media management account.

2. Brings All Your Conversations in One Place

Whether you're an influencer who needs to constantly engage with your followers or a business owner required to answer client inquiries, the software consolidates all conversations in your social media management account. This way, your followers or clients will be pretty happy with your prompt replies to their direct messages.

3. Schedules Your Posts

Never wait hours for a specific time just to post an update or announcement. Your software allows you to schedule posts, so you won't have to do it manually.

4. Helps Avoid Missing Important Notifications

Having a single account for all your social media platforms means everything gets funneled into it. This way, you won't miss an important notification from any of the accounts that you linked to your social media management interface.

5. Allows for Real-time Engagements

Like the conversations and notifications, the software acting as your social media manager lets you see everything happening in your different accounts. This way, you can quickly engage with your followers and keep the conversation going in real-time.

6. Maintains Consistent Branding

With all your accounts managed in a single UI, you can achieve and promote consistent branding across all of them. This will help your followers easily spot your post from their newsfeeds, driving traffic or engagement to your accounts.

7. Automates Tasks/Actions

If you want to grow Instagram following quickly, there are software products that let you auto-like Instagram posts. One of the best perks of social media management software is task automation, such as automated liking and automated following of other users to grow Instagram followers.

Best Social Media Management Software

Having presented the essential benefits of a social media management tool, here are the top 5 social media management software of 2023 that you should check out soon:

No.1 Hootsuite

Hootsuite is another popular social media management software that lets users consolidate their accounts in one easy-to-use interface. Depending on the plan that users choose, Hootsuite offers the following features:

• Post scheduling. Never stress out anymore with Hootsuite's automatic posting feature based on your desired schedule.

• Social ads analytics and reporting. If you're running ads on social media sites, Hootsuite will give critical data analytics insights and reports to help in decision-making.

• Social media content calendar. Easily glance at published and scheduled posts, make new ones, and tidy up current social media posts.

• Trend monitoring. Hootsuite lets users set custom streams to monitor all real-time trends relevant to their brand or business.

• One-click posting across social media platforms. If there is a campaign or you simply want to post an important status update across all social media accounts, Hootsuite allows that with just a single click.

• Single-inbox design. Messages in all social media accounts get funneled into a single inbox. This will make things more organized and will allow you to easily see all messages in one inbox and reply to each one.

• Dedicated customer support. Users have access to a dedicated team that will help them with all their concerns, letting them resolve issues quickly and with the best results.

For Professional and Team plans, Hootsuite currently offers a 7-day free trial. Meanwhile, those interested in Business and Enterprise plans may request a demo to see what each plan offers.

No. 2 Tailwind

Tailwind promotes itself as a "marketing team" that helps users boost their business or brand on social media platforms. This social media management app offers customized email and social media marketing plans based on customers' needs. It suggests social media posts that fit the client's target market or branding so they won't have to stress out thinking about what to post next.

Moreover, Tailwind suggests a social media calendar and sends reminders to help users stay on track with their social media campaigns. Using AI, Tailwind's Ghostwriter feature generates copies that are as close to what professional social media marketers would come up with. Aside from words, Ghostwriter also lets users add photos and generate eye-catching designs ideal for social media campaigns on Instagram and Facebook.

Additionally, Tailwind allows users to schedule and automatically publish posts, view their social media posts in one calendar, merge their email and social media campaigns, pick the best times to publish posts and generate hashtags that can drive immense traffic on social media sites. Moreover, users can become part of over 20,000 Tailwind Communities of content creators eager to share their ideas with fellow community members.

No.3 Loomly

As a social media management platform, Loomly has some nifty features that can make users' lives much easier in managing their social media accounts. Loomly has several notification features, including push, Slack, email, and Microsoft Teams. This takes the burden off users' shoulders since they won't need to manually check for team members' updates and comments on all running social media posts.

Additionally, Loomly suggests posts for social media campaigns using data from trending topics, date-related events, and RSS feeds, among others. The tool also generates custom posts using the best practices in social media campaigns. A centralized content library allows users to access videos, photos, templates, and links.

With Loomly, users have access to step-by-step post creation, with results that mimic content generated by industry experts. Post previews are available to help users visualize their posts before publishing them, allowing them to tweak the posts to achieve their target outcomes.

Meanwhile, team members can collaborate on ongoing campaigns through peer review, post mockups, and approval workflow. Users likewise enjoy automated publishing on Facebook, Twitter, Instagram, and other social media platforms, plus seamless audience interaction across all social media accounts.

No.4 Oktopost

Oktopost is primarily a B2B (business-to-business) social media management assistant, providing a simplified approach to generate optimum engagement across a broad audience. Oktopost generates metrics from ongoing social media campaigns to help users track their success and transform robust social media engagement into ROIs.

Aside from these benefits, Oktopost lets users tap into relevant threads and conversations to better engage with followers and non-followers. Moreover, Oktopost's intuitive platform "listens" to social signals relevant to clients' brands or businesses and gives the latter a heads-up on which conversation to engage in.

For users who are keen on integration, Oktopost says it can seamlessly integrate social media data into their clients' existing platforms to improve their social media presence.

Oktopost can be fused with Salesforce, HubSpot, Microsoft Teams, Bitly, LinkedIn, Facebook, Google Analytics, Canva, and Zapier. Additionally, this tool lets clients' employees use their personal social media accounts to amplify their company's social media presence.

The Oktopost Advocacy Board stores pre-approved company content that employees can easily share across their social media accounts, helping the company reach beyond its corporate channels.

No.5 Suparise

Suparise is a popular automation service offering one of the best Instagram bots to help you grow your account organically and efficiently. As a smart means of getting more real Instagram followers, this Instagram growth bot follows users based on the competitors, hashtags, or locations you choose. This Instagram liker app also auto-unfollows them after a while, thus serving as a handy tool to manage your Instagram community.

By attracting real and relevant Instagram users to your profile, Suparise lets you get more followers, likes, views, and engagement without having to do anything. It promises to be the easiest to use among Instagram automation apps and serves as the best Instagram bot service to achieve your growth objectives. So, if you're unsure about how to gain Instagram followers in 2023, then this tool will help you achieve that.

Advantages

These are the advantages that you can enjoy when you use the Suparise social media management software:

• Simple, easy to use, yet powerful. The Suparise auto liker Instagram tool is a user-friendly social media manager app with straightforward yet effective features to boost your Instagram account organically. It can get you real followers without requiring much effort on your end. In short, it's ideal for users who can't quite figure out how to grow Instagram followers easily and quickly.

• For beginners, intermediates, and experts. As an excellent alternative to Jarvee (now permanently closed), Suparise caters to all types of users. Whether for someone starting on the platform or an influencer who already amassed a huge following, using this social media management tool promises to be a breeze.

• Quick customer support. Suparise has a dedicated team handling customer concerns and needs, so you'll have the right help when needed.

• Works in 2023. The tool is regularly updated to match the latest Instagram updates and features, catering to the current needs of Instagram users. This makes it an excellent choice for typical users, influencers, and entrepreneurs aiming to boost their social media presence.

• Honest, reliable, and not overselling. Suparise refuses to hype up its capabilities and instead presents only what it can deliver. It offers only essential features and provides actual results that clients demand.

• Affordable. Suparise offers a 7-day free trial for interested users, which makes it the best Instagram bot for free. After this period, you may opt to fully subscribe to the service for a minimal amount of $19/month.

• Available on Windows, macOS, and Linux. This Jarvee alternative is cross-platform and compatible with different operating systems, including Linux, Windows, and macOS. This offers users the flexibility to access the tool on their preferred devices.

Features

Here are the best features of the Suparise social media management software:

• Auto-like posts on Instagram

• Auto-follow people on Instagram

• Auto-unfollow to clean up your Instagram

• Auto-watch stories to pop up in the viewer list

• Follow competitors' followers

• Follow Instagram users who use specific hashtags

• Follow Instagram users based in specific locations

• Automate multiple Instagram accounts using Proxies

• See who followed you on Instagram

• Monitor your Instagram growth

Here's a short video to learn more about what Suparise has to offer:

Bottom Line

Building and improving your social media presence can be challenging. But with the right social media management software, you can be an effective social media manager yourself.

A social media management tool with the features you need can make or break your social media campaign, whether for your business, professional branding, or personal use. As such, ensure you have the best social media management software to achieve a solid social media presence across all platforms.