A new report from the mobile marketing firm Swrve found that only 1.9 percent of mobile gamers made an in-app purchase in February 2016.
Apps/Software March 25, 2016
According to data from digital gaming market intelligence provider SuperData Research, parents seem to have no problem paying for kids to play mobile games.
Apps/Software August 20, 2015
Heartstone is about to receive a competitive mode dubbed "Tavern Brawls." Hey, "one v one" me!
Video Games June 11, 2015
Apple has added a section to the App Store called 'Pay Once & Play,' allowing users to find a collection of games that do not require in-game purchases. Could this mean something for the great gaming industry?
Apps/Software February 14, 2015
Analysts project mobile game downloads will double from over 30 billion in 2014 to 60 billion by 2018. Free-to-play and MOBAs are helping mobile gaming grow, but there's still a strong contingent of gamers who want premium games.
Video Games December 22, 2014
Google makes its Play Store more user-friendly with a new My Account panel. The search engine company's Android TV platform could be making its debut on Sony TVs in February.
Apps/Software December 6, 2014
Freemium apps shift the pressure to execute well from AAA studios to indie developers. Large studios have the luxury of iterating on freemium games until they find the right formula to coax cash out of accounts.
Video Games December 4, 2014
The latest South Park episode touched on the subject of Freemium games, how much these titles are actually not free. It is something we don't hear many people talk about despite it being the biggest scam in mobile gaming.
Movies/TV Shows November 8, 2014
The billion-dollar strategy of 'League of Legends' is detailed in a new report. Putting gamers first actually pays off.
Video Games October 13, 2014
IBM offers Watson's analytical services to businesses large and small. The supercomputer will use natural language dialogue to help users collect, crunch and carry out actions on data analyzed by Watson Analytics.
Apps/Software September 16, 2014
Facebook made two important changes in its platform policy, addressing "freemium" games and incentivizing users for liking pages.
Apps/Software August 9, 2014
Arena combat games focusing on melee weapons or swords are not common in today's gaming landscape. However, Bethesda has a game in store for gamers in 2015 that will change that and it is called Battlecry.
Video Games May 28, 2014
With the vast majority of all gamers never spending a nickel after downloading a free game, freemium game publishers have to have a laser-like focus on their target audience to generate any revenue. A report by SWRVE noted that only 1.5 percent of all gamers ever upgrade a free game and less than 1 percent are responsible for most game revenue.
Phones/Tablets/Mobile Tech February 28, 2014