The image recognition and augmented reality app Blippar is allowing David Bowie fans to pay tribute to the late singer by allowing them to create and share selfies of themselves as Ziggy Stardust.
Blippar works by scanning images and objects such as your dog, your food, and other random things, and then allows the user to learn more info about the related topic or item, shop for the item, check into places that are related, play related videos and make their own suggestions.
To transform into Ziggy Stardust, users just have to "blipp" the image of Bowie as the iconic character (hold up the phone up to the computer to scan the image below), and a window will open saying farewell to the artist with many faces.
Users can then take a selfie and add the bolt and hairdo to then share on social media.
The idea for creating Ziggy Stardust selfies came after Blippar began to notice that Bowie fans were sharing photos after painting the lightning bolt on their faces.
The goal of the new selfie filter is to celebrate one of Bowie's most famous personas while paying tribute to the legend.
"There's a bit of Ziggy in all of us, and that's why we're helping fans remember David fondly," said Omaid Hiwaizi, the Blippar president of global marketing.
Bowie introduced Ziggy Stardust with the release of his 1977 fifth album The Rise and Fall of Ziggy Stardust and the Spiders From Mars. Arguably Bowie's most famous persona, Stardust was an androgynous alien rockstar with fire red hair and a blue and red bolt, who explored themes like gender, sex, drugs and politics.
Bowie passed away on Sunday, Jan. 10, after an 18-month battle with cancer. He was 69.
Source: Marcomm News